The Sony Cyber-shot W290 is a new 12 megapixel compact camera with a 5x, 28mm wide-angle optical zoom lens. The Sony W290 features a 3 inch LCD screen, Optical SteadyShot, Intelligent Scene Recognition, Enhanced Face Detection and Smile Shutter technology, and can record 720p HD movie clips. The Sony W290 will be available from mid-March 2009.

Sony Europe Press Release

The compact new Cyber-shot W290 puts even more shooting power in your pocket.

Available in a choice of eye-catching colours, Cyber-shot W series is all about uncompromising picture quality and practical, easy to use functions.

With a generous 5x optical zoom range and 28mm wide angle, the Carl Zeiss lens broadens shooting possibilities – from detailed close-ups to panoramic landscapes and fun-filled parties.

The powerful BIONZ processor ensures pristine, low-noise 12.1 megapixel images plus responsive shooting performance. Coupled with high sensitivity (ISO3200), Optical SteadyShot reduces the effects of camera shake when you’re shooting handheld, especially at dusk or in dimly-lit interiors.

Enhanced Face Detection and Smile Shutter make it easy to capture natural, spontaneous portraits and group shots. 720p HD movie mode shoots smooth HD video clips and stereo sound to enjoy on your HD TV.

The large 3.0-inch Clear Photo LCD Plus screen gives a crystal clear, high-contrast view of your pictures and HD video clips, even in bright viewing conditions. Ease of use is enhanced with Intelligent Auto mode that takes care of optimising camera settings to suit any scene.

Sony Cyber-shot W290 Key Specifications
• 12.1 effective megapixels
• Carl Zeiss 5x optical zoom with 28mm wide angle lens
• Record 720p HD movie clips
• Optical SteadyShot for clearer handheld shooting
• Enhanced Face Detection and Smile Shutter technology

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