The Sony HVL-F43M is a new flash gun for the latest cameras and interchangeable-lens camcorders equipped with Sony’s Multi Interface Shoe. Successor to the HVL-F43AM model, the HVL-F43M also doubles as a powerful LED video light for keen videographers. Price and availability of the Sony HVL-F43M are to be confirmed.

Sony Press Release

Weybridge, 27th June 2013

Shoot smarter with the versatile new HVL-F43M external flash

• Smart, compact design with bright GN43 flash output, Quick Shift Bounce and dust/moisture resistant design
• Powerful LED light for video shooting
• Multi Interface Shoe for compatibility with latest Sony A-mount SLT, E-mount cameras/camcorders and Cyber-shot™ models

Brighten up your shooting with the HVL-F43M flash gun for latest cameras and interchangeable-lens camcorders equipped with Sony’s Multi Interface Shoe.

The powerful flash builds on the success of the acclaimed HVL-F43AM that’s a mainstay of many photographers’ gadget bags. Like its predecessor, the HVL-F43M offers the popular ‘Quick Shift Bounce’ system that allows instant rotation of the flash head when switching between landscape and portrait compositions. This maintains the same bounce angle in either shooting position for consistently lit photos.

While the F43AM was compatible with the Auto-lock accessory shoe on older A-mount cameras, the new F43M is now even more versatile. It’s equipped with a Multi Interface Shoe for 100% compatibility with Sony’s SLT-A99, SLT-A58, NEX-6, HDR-VG900, HDR-VG30, Cyber-shot™ HX50, RX1/RX1R and RX100 II models. It is also compatible with Auto-lock accessory cameras via the optional ADP-AMA adaptor.

The brand-new model has another bright trick to broaden its appeal. The F43M also doubles as a powerful LED video light for keen videographers. Keep shooting Full HD video on your camera or camcorder when you’re short of natural light; backlit subjects, interviewees, parties and night-time scenes are bathed with natural, even illumination.

With a design that resists dust and moisture, the HVL-F43M handles everyday shooting as well as more challenging outdoor assignments.

Wireless control allows quick creation of sophisticated multi-flash effects. It’s easy to accurately control lighting ratios for up to three on and off-camera flash units for beautifully balanced, pro-style results.

Other smart functions include Auto White Balance adjustment with colour temperature information for consistently natural-looking white balance under any lighting conditions.

For more information on Sony’s camera accessories, visit http://www.sony.co.uk/hub/digital-camera-accessories

HVL-F43M – key technical specifications

Guide Number 43 (105mm, ISO100・m)
Flash Coverage 24-105mm (15mm focal length covered with built-in wide panel)
Flash Control Pre-flash control, manual flash control selectable, direct through-the-lens (TTL) flash metering
Bounce Flash Click positions: up (30°/45°/60°/75°/90°/120°/150°); down (8°); right (30°/45°/60°/90°); left (30°/45°/60°/90°)
LED video light Max. illuminance 400 lux/0.5m; illuminating distance approx. 1 m at ISO3200 / F5.6)
Recycling time Approx. 2.9 seconds (with alkaline batteries)
Battery performance Approx. more than 200 flash cycles (with alkaline batteries - based on Sony measurement)
Power level switching 22 levels: (1/1, 1/2, 1/4, 1/8, 1/16, 1/32, 1/64, 1/128), 1/3 steps
Wireless Ratio Control Available to control by 3 groups when used with α99, α77, α65, α58, α57, α37, α900, α850, α700, NEX-7, NEX-6, DSC-RX1, DSC-RX1R
Other features Auto WB Adjustment with Colour Temperature Info; Auto zoom control optimised for image sensor size; High-Speed Synchro; Modeling Lighting; Test Lighting; Multi Lighting. Supports camera’s Red-eye reduction feature. Built-in wide panel and bounce sheet. High quality LCD screen.
Compatible Shoe Multi Interface Shoe (Auto-lock Accessory Shoe with optional ADP-AMA adaptor)
Included items Connector protect cap, mini-stand, case
Dimensions (WxHxD) Approx. 75 x 140 x 87 mm
Weight Approx. 355g (without batteries)
Power source 4x AA Alkaline / AA Ni-MH batteries

About Sony

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition (HD) television, Cyber-shot™ digital camera, Handycam® camcorder, “α” (pronounced Alpha) digital SLR camera, Sony Tablet and Walkman® MP3 player as well as its VAIO™ personal computers and 3D HD professional broadcast equipment.

For more information on Sony Europe, please visit http://www.sony-europe.com. For more information on Sony Corporation please visit http://www.sony.net.

“Sony”, “WALKMAN”, “VAIO”, “Cyber-shot”, “Handycam”, “α”, “Exmor”, “BRAVIA” and “XDCAM” are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.

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