The new Sony Memory Stick PRO-HG is an extended version of the Memory Stick PRO format, offering up to 30MB/s Read/Write speeds. Memory Stick PRO-HG is fully backwards compatible with Memory Stick PRO devices and will be available in 1GB, 2GB and 4GB capacities. Sony are also launching a Memory Stick Duo ExpressCard adaptor (MSAC-EX1).

Sony at full speed with its Memory Stick PRO-HG line up

Highest data transfer of the range!

Sony Europe’s Recording Media & Energy (RME) division today announced the launch of its first Sony Memory Stick PRO-HG product line-up, to be available to consumers in August 2007. The “Memory Stick PRO-HG” is an extended format of the “Memory Stick PRO” format, offering high performances to meet the stringent demands of end users using digital entertainment equipments.

Memory Stick PRO-HG media come in ‘Duo’ size1 and will be available in 1GB, 2GB and 4GB capacities. Offering 30MB/s Read/Write speed (240Mbps)2, it allows large amount of data to be quickly transferred, as well as the real-time recording of high-resolution video and still images. The Memory Stick PRO-HG Duo is ideal for Digital SLR, high-end digital camera, or digital video camera users who need to handle large capacity data. Memory Stick PRO-HG Duo media are fully backward compatible with Memory Stick PRO host devices, and will also allow the user to achieve Read/Write speeds of 13MB/s (104Mbps)3 with conventional Memory Stick PRO compatible devices.

Along with the Memory Stick PRO-HG Duo range launch, the Memory Stick accessory line-up will be extended with the launch of the Memory Stick Duo ExpressCard adaptor MSAC-EX1 which maximises speed performance of the Memory Stick PRO-HG Duo media and is compatible with any notebook which includes an ExpressCard slot.

The Memory Stick PRO-HG media, when used with the MSAC-EX1 adaptor and a PC equipped with an ExpressCard slot, realises high-speed data transfer of 30MB/s (240Mbps) under certain measurement conditions2. This allows one hour video taken by a Memory Stick HD Handycam in SP mode to be transferred to PC in approximately two minutes.

Sony continues to provide Memory Stick media for high-speed data transfer of large-capacity video or other contents, and proposes users more comfortable AV mobile life.

1 The standard size adaptor is not included in the pack.

2 Test conditions - reader / writer: Memory Stick Duo ExpressCard Adaptor “MSAC-EX1”:
Data transfer at 8-bit parallel interface.
PC? VAIO VGN-AR92US
OS: Windows Vista Ultimate
CPU: Core2 Duo T7600 2.33GHz
RAM: 2GB
HDD: 80GB x 2 units (RAID 0)
Transfer speed was achieved when recording 922MB file right after the media was fully formatted. Actual data transfer speed varies upon the measurement conditions.

3 Test conditions - data transfer speed of 13MB/s (104Mbps), read and write, even at 4-bit parallel interface:
Reader writer: Memory Stick USB Reader/Writer “MSAC-US40”
Data transfer at 4-bit parallel interface.
PC? VAIO VGN-AR92US
OS: Windows Vista Ultimate
CPU: Core2 Duo T7600 2.33GHz
RAM: 2GB
HDD: 80GB x 2 units (RAID 0)
Transfer speed was achieved when recording 922MB file right after the media was fully formatted. Actual data transfer speed varies upon the measurement conditions.

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