Sony Press Release 19/07/04

NEW SONY MEMORY STICK MEDIA PRICING

SAN DIEGO, July 19, 2004 - Sony Electronics is making it easier and less expensive to capture and store high-quality digital video and high-resolution digital images by lowering the suggested retail price of Memory Stick PRO and Memory Stick PRO Duo flash media.

Beginning today the 512MB full-size Memory Stick PRO media will be priced around $180. The 256MB Memory Stick PRO card will be available for about $90. Memory Stick PRO media provides high-capacity storage for a variety of digital files. Sony has also reduced the price of its 512MB Memory Stick PRO Duo media to about $250 and the 256MB Memory Stick PRO Duo media has been reduced to about $95.

At one-third the volume and half the weight of a standard-size Memory Stick card, the tiny media is used in small digital devices, including cellular phones, wearable portable audio players and pocket-sized digital cameras. The Memory Stick PRO Duo media features all the same benefits of standard-size Memory Stick PRO cards offers.