Sony's Christmas Line-up
Sony UK Press Release
Sony announces full line up of Digital Imaging products
With Christmas not far away people are starting to think about the best way to capture all the family action and party spirit. Just in time, Sony is pleased to announce its family of digital imaging products for this year’s festive season. Sony is offering a full range of models that combine sleek design, synonymous with the Sony brand, with cutting edge technological functions.
For classic Sony style check out the Sony Cyber-shot T7 featuring the slimmest frame of all Sony’s digital still cameras - just 9.8mm thick*, combined with a stainless steel body for a slick finish, the T7 is the ideal gift to slip in your loved ones stocking. Despite the tiny dimensions of the T7 it boasts 5.1 effective Megapixels for the ultimate in picture quality.
Even those with the most jet set lifestyle can benefit from the Cyber shot T7 – with its 10 scene selection modes, such as ‘twilight portrait’, ‘fireworks’, ‘beach’ or ‘snow’, you can take the perfect picture every time, whether you’re planning to hit the slopes or dance the night away with friends this Christmas.
Worry free shooting is now a reality with the Sony Cyber-shot T5, which has an internal memory of 32MB. Now not only can you store pictures on a Memory Stick but the internal memory allows you to feel safe in the knowledge that you need never miss a great photo opportunity again, making the T5 the perfect camera for the party season.
The DSC-T5’s slim frame is just 15.3mm thick but despite its minimal dimensions the T5 boasts 5.1 effective mega pixels for great quality images and 3x Optical Zoom lens for close up shots. If you need to zoom in on your subject even further the camera features a 6x Precision Digital Zoom, 12x VGA Smart Zoom to ensure crystal clear shots no matter how closely you zoom in on your subject. In addition, the Magnifying Glass mode enables you to shoot subjects as close as 1cm, and to view subjects 3.5 times larger than actual size on the LCD screen.
If you are looking for a product, which combines still photography with high quality movie making capabilities, the Sony Cyber-shot M2 is the product for you. The M2 combines the best of both worlds: great quality photography is guaranteed, thanks to the 5.1 effective Megapixels, a large and bright 2.5 inch Hybrid LCD screen and a Carl Zeiss Vario-Tessar, 3x Optical Zoom lens. In addition, the same device gives you casual movie-shooting capabilities, allowing you to capture up to 50 minutes of good quality footage on a Memory Stick PRO Duo™ with one charge of the supplied InfoLITHIUM battery. ***
If technological innovation is what interests you, the Sony Cyber-Shot N1 offers two new technological advances from Sony. The camera features 8.1 effective Megapixels, the highest ever resolution for a super compact Cyber-shot. The massive 3.0 inch Clear Photo LCD Plus screen also features a handy touch-screen operation, again two more firsts for a Sony Cyber-shot. The Carl Zeiss Vario-Tessar 3x Optical Zoom lens produces sparkling, sharp images, the camera also offers high sensitivity anti-blur technology - and it’s all packaged in a compact aluminium body that’s only 22.7mm slim. Great new viewing technologies such as Pocket Album ensure the most enjoyable and varied shooting and sharing experience ever from Sony.
For the serious photographer who demands a professional quality product then the Sony Cyber-shot R1 is perfect for you. The R1 is the world’s first digital still camera that combines a large 10.3 effective Megapixel CMOS sensor, and a high quality 24mm – 120mm (35mm) Carl Zeiss Vario-SonnarT* lens in the same body, allowing ‘live’ viewing with the free-angle 2.0” LCD screen. It is the latest breakthrough in high-class image quality at an affordable price.
The large Sony CMOS sensor is able to capture more light, reducing noise levels, allowing higher shutter speeds, and therefore reducing the effects of handshake for beautifully clear, true to life pictures. Picture blur is significantly reduced because of the camera’s high sensitivity capability, with noise being simultaneously reduced as a result of the newly developed Clear RAW NR feature.**
The dedicated 24mm-120mm (35mm) wide-angle zoom lens of the Cyber-shot R1 is integrated into the body of the camera. With its F2.8-4.8 aperture, the camera is designed to exacting specifications for optimum performance, reduced internal reflections and fast, quality photography, even at low light levels. Images taken by the Cyber-shot R1 are razor-sharp with excellent colour and contrast rendition. The flexibility of the lens design also means there is no need to change lenses to capture the shot you want. This allows the Cyber-shot R1 to be exceptionally fast in use - faster than most other high-end cameras.
So whether you want to capture the festive fun with your friends, enjoy an action packed winter skiing holiday or take professional winter wonderland pictures, Sony is sure to have a camera to suit your needs this Christmas.
The estimated street price for each model is:
DSC-T5 £280
DSC-T7 £330
DSC-M2 £399
DSC-N1 £379
DSC-R1 £699