PhotoWorks has launched Studio Books, a revolutionary new line of photo books that allegedly allows consumers to create a beautifully designed and personalised product in as little as 15 minutes. Four styles of Studio Books will be available at launch: Wedding, Baby, Travel and Everyday. Additional themes, new designs and editing features are planned for rollout later this year.

Website: PhotoWorks Studio Books

Photoworks Press Release

PhotoWorks® Introduces its Easiest and Most Creative Photo Book Ever

New Studio Books Collection Features Wedding, Baby, Travel and Everyday Themes; Lets Users ”Create with Confidence” in Just Minutes

CLEVELAND—(BUSINESS WIRE)—PhotoWorks (www.photoworks.com), an American Greetings Corporation (NYSE: AM) company, today announced the launch of Studio Books, a revolutionary new line of photo books that allows consumers to create a beautifully designed and personalized product in as little as 15 minutes. Designed to offer users the sweet spot between ease of use and the ability to customize—Studio Books are the only photo books that feature a Rich Text Editor, allowing you to change fonts, size, and color, all within the same line of text, and encourage smart experimentation with alternate layouts, backgrounds, colors and design elements.

“Up until now, creating a photo book could be a labor and time-intensive process,” said Sally Babcock, senior vice president and general manager at PhotoWorks. “Consumers typically become frustrated with the lack of design and font elements, complex photo-editing steps and small work surfaces. Unlike any photo book currently on the market, Studio Books changes that by providing useful and simple-to-use tools and just the right amount of choices to create the perfect photo book, even for first-time creators.”

Four styles of Studio Books will be available at launch: Wedding, Baby, Travel and Everyday. Additional themes, new designs and editing features are planned for rollout later this year.

Each Studio Book features coordinating design elements from the artists of American Greetings. These elements work together as a versatile, creative system to showcase consumers’ photos and memories. Users can also experiment with multiple page views, including storyboard mode, and move pages around without compromising the book’s overall design—the Studio Books Smart Design Elements actually rearrange themselves on the page depending on your layout choices. And with more than 45 layout options and 16 fonts, there really is something for everyone.

With Studio Books, customers will enjoy large, user-friendly workspaces, flexible tools, and convenient help features to quickly and easily add photos and captions to create a high-quality, hard-bound photo book with expertly coordinated design elements, ensuring a beautiful finished product every time.

They can then share their creation with distant friends and family by e-mailing their Studio Book, or by ordering and sharing hard copies.

Additional Studio Book features include:

  * Instinctive navigation featuring smarter and more versatile tools
  * A zoomable interface making text easier to see while editing
  * Intuitive photo and text editing
  * Customized editable design elements
  * Coordinating and complementary design and font options
  * A more responsive, engaging and immersive experience

Visit www.photoworks.com/studio-books to create your own Studio Book or for additional information.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company’s major greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company’s online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

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