California Sunbounce has announced the Sun-Mover pop-up reflector, which uses their Perma-Tense technology for etra permanent tension. The original design, created by John Russell Ritson in 1977, has been “dramatically improved” by the California Sunbounce design team. „Perma-Tense“ is the new name for the synergy effect of the California Sunbounce frames and the elastic material, which keeps the reflective screen under permanent tension when in use. The Sunbounce oval Perma-Tense design has a screen just small enough to hinder the frame form reverting to this relaxed and comfortable position, keeping it alert and extremely tense. The Sun-Mover is available at California Sunbounce and its dealers. Suggested retail price for the original Sunbounce silver/white screen is €79. The zebra/white screen (pictured) costs €89.

Website: California Sunbounce

Press Release

Lighting as Strong as the Sun: Oval-Shaped PERMA-TENSE™ Reflector SUN-MOVER™  with Extra Permanent Tension

Garlstorf near Hamburg, Germany,  July 2, 2009——- No potatoe-chipping anymore - The German–light-modulating-photographic-equipment-manufacturer CALIFORNIA SUNBOUNCE™*, just introduced a revolutionary pop-up reflector with tension like a drum skin. Two built-in handles, German elastic hem and an oval frame made of German spring steel make the PERMA-TENSE™* effect which keeps the reflective screen under permanent tension. The SUN-MOVER™* is perfect for professional and serious amateur photographers. It is completely manufactured in Germany.

The fantastic original design, created by John Russell Ritson in 1977, has been dramatically improved by the CALIFORNIA SUNBOUNCE™ design team. „PERMA-TENSE™“ is the new name for the synergy effect of the CALIFORNIA SUNBOUNCE™ frames and the elastic material, which keeps the reflective screen under permanent tension when in use:  All spring-steel frames tend to revert to a relaxed and comfortable position, they do not have any punch and they are not efficient anymore. The SUNBOUNCE oval PERMA-TENSE™ design has a screen just small enough to hinder the frame form reverting to this relaxed and comfortable position, keeping it alert and extremely tense.  The oval PERMA-TENSE™ with it’s German elastic hem for greatest elasticity, becomes strongest when provoked to action. The SUN-MOVER™ folds up within seconds to a 1/3rd of its size for convenient transportation.

Designed by a photographer for photographers, the CALIFORNIA SUNBOUNCE™ SUN-MOVER™  can control the quality of light and redirect it into darker areas. With the SUN-MOVER™, no extra lighting or staff is required. The two built-in handles and the permanent tension enable the photographer to hold the SUN-MOVER™  himself while shooting. As for portrait photography, the model can hold it in her/his hands in order to eliminate unwanted shadows and frames. Photographers can even eliminate the need for a tripod by leaning the SUN-MOVER™  against their knees or other objects. The SUN-MOVER™  material is of very high quality. The original SUNBOUNCE zebra/white screen produces slightly warm light whereas the silver/white screens produces neutral light.
Perfect handling
The SUN-MOVER™  is lightweight and as small as 85x79cm (33.46x 31.1 inch). It is easy to unfold and fold up; it fits neatly into it’s carrying case. Under very windy conditions, the two built-in handles can increase the permanent tension of the steel frame. Wolfgang-Peter Geller, professional photographer, driving force and owner of CALIFORNIA SUNBOUNCE™: „The SUN-MOVER™  is perfect for all photographers who want a small, lightweight and easy to handle tool in order to gain their individual style and aesthetics. A folding device in its own carrying case, the SUN-MOVER™  conveniently accompanies every shooting. Traditional pop-ups often potatoe-chip under windy conditions or after extended use. Such a bent surface can not control any light; the result is uncontrolled and stray light. The SUN-MOVER™, with it’s original SUNBOUNCE screens, made of the best reflecting material, is a perfect tool for professional photographers and serious amateur photographers.  For the first time ever, professional photographer can take advantage of the handy technique of a PERMA-TENSE by still being able to control light professionally; and serious amateur photographers will get to know the sensational possibilities of professional photographic light controlling equipment.”

Price and Availability
The SUN-MOVER™ is available at CALIFORNIA SUNBOUNCE™, Germany and its dealers. Suggested retail price for the original SUNBOUNCE silver/white screen is 79 Euro and for the zebra/white screen 89 Euro. Interested dealers throughout Europe, the US and other countries are welcome to contact CALIFORNIA SUNBOUNCE™  under [email protected] (www.sunbounce.com; www.sunbounce.com/usa).

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