Rob Galbraith have an intriguing interview with pro advertising and editorial photographer Joey Terrill, who switched from a Hasselblad film setup to a Canon digital one.

“Although he is the guy who advertised it, sold it, packed it up, and shipped it, Joey Terrill still doesn’t quite believe he dumped all his Hasselblad gear. “I never dreamed in a million years that a Hasselblad camera might one day be a novelty,” he said late last year. “I think that people who shot that camera for a number of years are, very much like me, having trouble swallowing it. It hurt.” It’s not that Terrill is surprised that he’s shooting his commercial and editorial assignments with digital now. He knew that would happen. What really surprises him is the camera he’s using–a Canon EOS-1Ds rather than the Phase One P25 digital back for his Hasselblad that he was one day away from buying.”

Website: Rob Galbraith - Joey Terrill: from Hasselblad film to Canon digital