Tamron has launched a free smartphone app called “Tamron Lenses & How-To”. Available for Android and iOS platforms, the app is designed to be a handy how-to and product reference guide. With much focus on the How-To aspect, this app will be especially useful for photographers who are out in the field shooting and would like a quick tip on how to create a better shot through the many articles and videos tailored to specific situations and photographic environments. “Tamron Lenses & How-To” is available to download from iTunes and Google Play.

Tamron Press Release

Tamron USA Launches “Tamron Lenses & How-To” App for Android™ and iPhone™

New app enables users to access how-to articles and videos, view the product line, engage through social media, and more.

Commack, NY, May 29, 2012 - Tamron USA Inc. announces the launch of “Tamron Lenses & How-To” app available exclusively for download to Android™ and iPhone™ devices. The app will serve as a handy how-to and Tamron product reference guide all on the convenience of your device. With much focus on the How-To aspect, this app will be especially useful for photographers who are out in the field shooting and would like a quick tip on how to create a better shot through the many articles and videos tailoring to specific situations and photographic environments. App users will also have exclusive access to special features on photographing our National Parks and iconic travel sites in the how-to article section starting mid-June. The app is available free of charge for iPad™ and iPhone™ at http://itunes.apple.com/us/app/tamron-lenses-how-to/id525544564?mt=8 and for Android™ devices at https://play.google.com/store/apps/details?id=com.moblico.tamron.

About Tamron Lenses & How-To
Tamron Lenses & How-To will serve as a resource for photographers on the go to review Tamron lens specs and access how-to articles and videos on dozens of photographic topics. Topics include portrait, travel, nature, kids, family, macro and more. Along with having access to Tamron’s most useful articles and exclusive content, the app also offers links to how-to videos including Tamron’s “DSLR Know-How: 1-Minute How-to Video Series”. Other options include, event information at participating Tamron retailers near you, spec information for Tamron lenses, current Tamron contests and promotions, and serves as an easy way to connect with Tamron through Facebook, Twitter, Blog, Flickr, and Tamron’s unique photo sharing platform My Photo Exhibits. Lastly, Tamron Lenses & How-To App users are able to register their new lens, find a local dealer, access brochures, and view Tamron CCTV division product as well.

Tamron Lenses & How-To Menu
The convenient app offers easy access to Tamron Lenses & How-To wherever users may be. Through their iPhone™ and Android™ devices, users are able to access much of the information available on Tamron USA’s website, www.tamron-usa.com by hitting icons that include: Tamron Products, Local Events, How To Videos, How-To Articles, Photo Contest, Get Social, Get E-News, Find a Dealer, Rebates, QR Code Scanner, Register Lens, Brochures, CCTV Products, Service and Warranty, Contact Tamron, Profile, and an additional 4 icons for inquiries about the app specifically.

About Tamron
Tamron is a recognized leader in the manufacture of precision optics, offering a broad selection of meticulously engineered interchangeable lenses for professional photographers and photo enthusiasts. Founded in 1950, Tamron’s passion for innovation brought forth the ground-breaking development of mass-produced hybrid Aspherical elements, giving way to enormously popular compact, wide-range zoom lenses. Dynamic research and development, committed to advanced optical engineering, has produced a stream of award-winning Tamron lenses and defined the All-in-One zoom lens category, exemplified by 2010’s 18-270mm Di II VC PZD. Astonishingly compact and lightweight, this 15X zoom features proprietary VC (Vibration Compensation) technology, effectively counteracting image-degrading blur caused by camera shake along with a fast, quiet PZD (Piezo Drive) autofocus mechanism. Tamron lenses deliver a superb fusion of performance and value, enabling today’s high-resolution digital SLR cameras to perform at their peak.

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