Calumet are to stage a UK-wide Hasselblad week starting March 30th. If you happen to be in the UK next week, you will be able to try out the Hasselblad H3D-II in a number of Calumet shops. The Bristol, Edinburgh and Nottingham outlets will host this event Monday through Friday, while in other shops, this will be a one-day affair. Hasselblad will also be demonstrating the HTS1.5 tilt and shift adapter as well as their Phocus software. The sessions are free of charge, but advance registration is required. Once registered, all you need to do is “turn up and start shooting”, says Alison Dodds, Calumet’s Product Manager for Hasselblad. Read on to find out about exact dates and locations.

Dates and Locations

Monday, March 30 | Calumet Belfast
Tuesday, March 31 | Calumet Birmingham and Calumet Glagsow
Wednesday, April 1 | Calumet Drummond Street and Calumet Manchester
Thursday, April 2 | Calumet Liverpool
Friday, April 3 | Calumet Drummond Street

Monday, March 30 through Friday, April 3
Calumet Bristol
Calumet Edinburgh
Calumet Nottingham

Calumet Press Release

Calumet Set To Stage A UK-Wide ‘Hasselblad Week’

Fancy test-driving a £10,000 state-of-the-art Hasselblad camera around a Calumet store next month?

Calumet Photographic and Hasselblad will stage a weeklong programme of demonstrations and Q&A sessions at Calumet stores across the UK in week commencing March 30th.

Ben Boswell, Hasselblad Marketing Manager, explained: “This will be a perfect opportunity for photographers nationwide to see just how easy it is to use our H3D-II integrated cameras. We will be demonstrating the camera system along with new items like the HTS1.5 tilt and shift adapter so that photographers can see for themselves just how versatile medium format digital can be. We’ll also be demonstrating our Phocus software, available for PC and Mac, and we’ll show Calumet visitors how simple it is to achieve the best possible image quality.”

He added: “People expect medium format digital to be hugely expensive but Hasselblad’s H3D-II integrated cameras start at under £10,000. We believe that photographers visiting Calumet during this ‘Hasselblad Week’ will be pleasantly surprised at what they learn.”

The Hasselblad sessions are completely free of charge and run from 9.am-5pm from Monday 30th March to Saturday 4th April Photographers wishing to attend are requested to register by email at: [email protected].

The Hasselblad sessions are available at Calumet Belfast, Birmingham, London (Drummond Street), Edinburgh, Bristol, Glasgow, Liverpool, Manchester and Nottingham.

Added Calumet’s Product Manager for Hasselblad, Alison Dodds, “Our stores will be set up to enable our customers to test drive this cutting-edge medium format capture technology in a live studio environment. All they need to do is turn up and start shooting.”

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