Pure Digital Technologies are set to introduce the world’s first ever disposable digital camera, retailing in the USA for $19.99. Ritz, CVS, Disney World and Longs Drugs are all going to stock the 2-megapixel camera, which somewhat amazingly has a color preview screen and allows you to delete images before you take it to the store for processing (where you will receive a free picture CD along with your prints).

“Jonathan Kaplan says his company can capitalize on the shift. The secret of his business model is not just persuading retailers to stock his product - but an image processor unit as well. It gets hooked up to the store’s minilab to transfer pictures from the camera.

Unlike traditional digital cameras, you can’t connect the Pure Digital camera to a home PC to transfer images. And retailers like that. It brings customers into the store, Kaplan says.”

Kaplan predicts he’ll have sold 500,000 cameras by the end of the year - hmmm, we’ll see…

Website: USAToday - A disposable digital camera enters the market at $19.99

Website: Yahoo Finance