The 2012 U.S. Interchangeable Lens Camera Market is a new report by InfoTrends. According to this multi-client study, digital interchangeable lens cameras (DILCs, including DSLRs and CSCs) are expected to account for over 50% of total U.S. digital camera market revenue by 2016. The report explores what drives photo activity among owners of DILCs, and which services and products they use and anticipate using in the future. In addition, the study investigates their typical imaging workflows, use of cloud services and mobile devices, and adoption of connectivity solutions. For more information on The 2012 U.S. Interchangeable Lens Camera Market, end an e-mail to Matt O’Keefe at InfoTrends.

Infotrends Press Release

InfoTrends Takes a Deeper Look into the U.S. Interchangeable Lens Camera Market

(Weymouth, MA) May 10, 2012 - Digital interchangeable lens cameras (DILCs) are expected to account for over 50% of total U.S. digital camera market revenue by 2016. As the DILC camera segment grows in importance, InfoTrends will continue to examine the impact on the digital photography market through its newest multi-client study entitled The 2012 U.S. Interchangeable Lens Camera Market. This study is the latest in series of studies that InfoTrends has conducted since 2008 on the consumer DILC market. Since their inception, these studies have revealed changes in attitudes, purchasing decision-drivers, and imaging behaviors of DILC owners and potential buyers in the U.S. market.

“Today’s digital imaging vendors need to continually identify and profile consumer owners and potential buyers of all types of DILCs,” said Ed Lee, Group Director of InfoTrends’ Worldwide Consumer and Professional Imaging Services. “Monitoring year-over-year changes and trends among the targeted consumers is also critical from both a product planning and a marketing perspective.”

This study will explore what drives photo activity among owners of DILCs, and which services and products they use and anticipate using in the future. In addition, the study will investigate their typical imaging workflows, use of cloud services and mobile devices, and adoption of connectivity solutions. This study will expand upon results of our 2011 study, and provide insights on topics of growing importance including:

·      Why these consumer-level hobbyists and photo active consumers are choosing one particular class of interchangeable lens camera over another

·      If compact cameras with larger sensors have appeal

·      The impact of significant market events

·      HD video (additional use cases; significant year-over-year changes)

The research for this study will offer consumer buyer profiles and demographic insights, customer requirements, camera usage patterns, purchase plans, details on imaging behavior, and other information that will help to drive vendors’ product, marketing, and sales activities.

For more information on The 2012 U.S. Interchangeable Lens Camera Market, contact Matt O’Keefe at +1 781 616 2113 or email [email protected].
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