The ASMP Guide to New Markets in Photography (Allworth Press) is a pragmatic guide that teaches photographers how to find a business approach that works for them. “An overview of developments in the industry covers the new visual needs created by the economy; the changing definition of what it means to be a photographer; shifting distribution of clients; the role of technology; and the role of copyright, licensing, compensation, and contacts,” the publisher says. Edited by Susan Carr, the 307-page paperback is available now, priced at $24.95.

Allworth Press Release

The ASMP Guide to New Markets in Photography
Edited by Susan Carr  

$24.95, 6” x 9”, 304 pages
Paperback, ISBN 978-1-58115-921-9
Publication Date: October 2012

Stop Taking Photos for Free And Start Making Money!

“This book is a must-read for anyone interested in the future of professional photography.”
?Rob Haggart, founder of A Photo Editor and owner of A Photo Folio

“A powerful guide packed with insights to help photographers seize new opportunities and transform themselves to operate sustainable businesses.”
?Andrew Fingerman, CEO of PhotoShelter

The photography business is an ever-shifting landscape. Changes in technology and the economy have shaped the industry, and photographers must know how to respond in order to develop successful careers. The ASMP Guide to New Markets in Photography (Allworth Press, October 2012) is a pragmatic guide that teaches photographers how to find a business approach that works for them in an evolving industry. This indispensable manual from the American Society of Media Photographers sets the stage for understanding where the industry is now and where it is headed, while offering step-by-step instructions for building a career tailored to one’s own talents, interests, and business style in today’s market.

An overview of developments in the industry covers the new visual needs created by the economy; the changing definition of what it means to be a photographer; shifting distribution of clients; the role of technology; and the role of copyright, licensing, compensation, and contacts. Photographers learn how to navigate this changing landscape in a second section that guides them through a strategic analysis of their strengths and weaknesses and provides expert advice on building a business plan, marketing, and selling. Also included are concise business biographies of fifty visual artists who have successfully taken on the new markets in photography, to give readers an idea of the many directions a career today can take. Veteran photographers and those hoping to break into the industry alike will greatly benefit from the pages of The ASMP Guide to New Markets in Photography.

About the Editor
Susan Carr was in the photography business for over twenty years. A past president of ASMP, Carr was long dedicated to the advocacy and education of fellow photographers and served as education director at ASMP. She edited the latest ASMP Professional Business Practices in Photography (7th edition, 2008) and authored The Art and Business of Photography (2011), both published by Allworth Press.

The American Society of Media Photographers (ASMP) has been the leading national organization of professional photographers for more than sixty years and is the accepted authority on business practices in professional photography. Its lobbying and advocacy efforts at both the state and federal levels ensure that every photographer has a voice to speak on these important issues.

Allworth Press publishes business and how-to books for artists, graphic designers, photographers, and interior designers, as well as for filmmakers, performing artists, and authors. In addition, Allworth Press also publishes legal and personal finance guides for the general public. Books from Allworth Press are distributed to the book trade by W. W. Norton and can be found in better bookstores.  Titles may also be ordered directly from the publisher by calling (212) 643-6816 or visiting www.allworth.com.

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