The Development of the Ricoh GR Digital
Ricoh have posted a self-indulgent but quite informative look at the development of the new Ricoh GR Digital camera on their website.
“Additionally, we also wanted to make a camera that brought a smile to one’s face, just by holding it. In order to achieve this, we had to concentrate not just on the design and operability, but also the texture and grip of the camera. “I think that this is why there are so many fans of the GR cameras”, said Mr. Higuchi. “We were aiming for a camera that feels good in your hands, that has easy to use buttons and dials, with a lingering sensation of reverberation after pressing the shutter release button. Basically, the camera should communicate a sense of comfort from the moment it is in your hands, with a continued feeling of “enjoyment” from the second you switch the power on.”
Website: Ricoh GR Digital