US website Rocky Mountain News has an insightful interview with national sales director of Pentax, David Woodward, about the role that Pentax hopes to play in the industry-wide move from film to digital. Unfortunately Pentax still seem to be using their awful ““The official digital camera of the Internet” corporate nonsense…

”“I have worked here 26 years,” said David Woodward, national sales director of Pentax Imaging Co. “It’s a very exciting time to be here. We are at a ground-floor opportunity to expand our digital camera business.”

Woodward said half of Pentax Imaging’s total revenues come from digital camera sales. Historically, Pentax has ranked as a top seller of 35 mm film cameras. Today, Pentax is among the top 10 sellers of digital cameras, but it lost some ground by not jumping on the digital bandwagon when it became clear that was where the future of photography was headed.”

Website: Rocky Mountain News - Pentax plays digital catch-up with passion