The Lens: A Practical Guide for the Creative Photographer is a new title from Rocky Nook. Decoding the arcane terminology used by lens manufacturers, the book provides practical tips for both amateur and professional photographers to help them make smart purchasing decisions, and also covers the foundations of lens design, including the optical, mechanical and electronic properties of photographic lenses. The 320-page volume is available for $44.95.

Press Release

New Book by Rocky Nook’s NK Guy Answers Essential Questions:
How Can I Get Better Images with the Right Type of Lens?
What Lens Should I Buy for My Camera?

Santa Barbara, CA — October 10, 2012 — The Lens: A Practical Guide for the Creative Photographer (Rocky Nook, $44.95 USD) is a momentous handbook that demystifies optical technology, decodes arcane terminology, and provides practical tips for both amateur and professional photographers to help them make smart purchasing decisions and build the perfect lens collection.

“Choosing the right lens… is one of the most important photographic decisions you can make,” says author NK Guy, “...nothing affects the quality of a photo more than the lens. It’s no longer just about the megapixels—it’s the glass that makes all the difference.” And yet, many buyers of interchangeable lens cameras don’t venture past the basic lens included in the camera box. Some are reluctant to spend more money, are confused by the buzzwords, or are overwhelmed by all the choices that are available. This new book takes the guesswork out of the process so photographers can achieve an amazing scope for quality photography using interchangeable lenses.

The book also covers the foundations of lens design, the optical and mechanical (and sometimes electronic) properties of photographic lenses, and presents some of the finest, most elaborate lenses on the market today.

NK Guy goes well beyond simply describing the various lenses available: included are discussions of various shooting situations, expert opinions, and an amazing array of example images. The book is beautifully illustrated with over 600 images.

Only by understanding the tools available can the craftsman truly master his craft. This unique book is certain to provide an essential, solid foundation for most every photographer.

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