Through the Lens Press Release

StudioFlow 2.0 extends functionality and ease of use for professional photographers

Through the Lens, Inc. today announced it will be previewing at Imaging USA the latest version of StudioFlow, the all-in-one software tool designed specifically for professional photographers. StudioFlow 2.0 will be available in early February.

StudioFlow simplifies the business of photography by providing complete, end-to-end workflow management. From marketing to clients and scheduling the photoshoot, to proofing, ordering final prints and preparing invoices, StudioFlow saves time and money by making the process easier and faster.

New features in StudioFlow 2.0 include:
. New import wizard that supports conversion from any RAW file format
. Integration with QuickBooks and with Outlook calendar
. True image size preview lets photographers project an image in its actual finished size for review
. Enhanced tracking of important anniversaries and other dates for clients
. Email templates for outbound client marketing

“StudioFlow flexibly integrates many common tools that photographers use to manage their business and client relationships,” says Brad Turner, CEO of Through the Lens, Inc. “We designed StudioFlow to fit the way photographers want to work so they can spend more time with clients.”

“StudioFlow is ingenious,” says Michael Strickland, a staff photographer at one of the top tourist destinations in the world. “It saves me about three to four hours of work per week. The biggest benefit is the automated import, rename and backup. I set it to start, walk away and do something else.”

“The StudioFlow software allows me to quickly sort and preview images from thumbnail to full size, edit them, export them to Adobe Photoshop and then back to StudioFlow for storage and presentation,” says Matthew Jordan Smith, a professional photographer based in New York City. “StudioFlow is a true time-saver!”

Integrated Solution makes it easier to manage a photography business StudioFlow provides professional photographers with tightly integrated digital workflow to help them make the most efficient use of their time. Key features in StudioFlow include the ability to:

Schedule sessions and tasks:  Manage client and session details, tasks and deadlines and create standard tasks and deadlines that are automatically setup for each photo session. Track and display photos from a particular shot, client or event. And quickly get specific status information for any photo.

Market and promote: StudioFlow maintains important anniversary and other significant dates so it is easy to use and customize the included email templates to send timely promotional messages.

Import and organize photos:  Powerful features in StudioFlow make importing photos-even RAW files-seamless and fast. It renames and numbers the photos and associates them with a client record. Easily sort the photos, pick the best of the shoot and renumber the entire job.

Proof and present:  Use StudioFlow’s print or web-based proofing tools and create powerful presentations-even set them to the included royalty-free music.

Order and invoice:  Prepare invoices and orders in StudioFlow that include thumbnails of the photos and automatically calculates the price for your client with including any discounts, shipping costs and tax. Include accessories such as albums, folios and frames. Export invoices directly to QuickBooks to for collections and reporting. 

Pricing and Availability
Designed for Windows 2000 and Windows XP, StudioFlow is available directly from Through the Lens, Inc. and from select professional camera retailers.
The suggested retail price is $749.95.  A free 30-day trial is also available at www.TTLsoftware.com.

About Through the Lens, Inc.
Through the Lens, based in Portola Valley, CA, develops digital photo management software for professional and prosumer photographers as well as medical practices. For more information, visit www.TTLsoftware.com.

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StudioFlow and Through the Lens are trademarks of Through the Lens, Inc. All other trademarks are the property of their respective owners.