DIWA Press Release 05/03/04

Friday, 5th March 2004: The Digital Imaging Websites Association (DIWA) is delighted to announce that Steve’s Digicams (www.steves-digicams.com) has joined the DIWA team. The number one* US-based online digital photography review site, Steve’s Digicams joins 8 existing DIWA members based across Europe.

“I’m delighted to confirm my association with DIWA,” commented Steve Sanders, founder and webmaster of Steve’s Digicams. He added: “I look forward to being an important part of the DIWA team, helping to establish DIWA’s digital imaging product awards as the most valued and trusted in the industry, both for consumers and the industry.”

Ian Burley, DIWA general manager, explained: “The addition of Steve’s Digicams to the DIWA line is a huge boost for the realisation of DIWA’s ambitious goals.” He added: “DIWA has a regular dialogue with product manufacturers in the industry. Again and again we are hearing that the DIWA formula of rigorous and standardised product test scoring is just what the industry has been looking for. With Steve’s Digicams onboard, DIWA has a vital presence in the USA. This news makes DIWA no longer just an interesting new idea from Europe, but a global force to be reckoned with.”

Like all DIWA members, Steve’s Digicams adopts DIWA’s unique product test scoring system to evaluate products being reviewed. By statistical comparison of standardised data from a minimum quota of test scores per product, DIWA determines if that product has met the strict criteria for a Gold, Silver or Bronze award. These awards are made throughout the year in addition to annual Platinum awards for the single most outstanding product in its category.

The DIWA website, at www.diwa-awards.com, functions as a multi-lingual portal to reviews on all member websites, now spanning the USA, Norway, Denmark, Turkey, Slovenia, The Netherlands, Poland, the UK and Spain. DIWA is actively seeking to include members from more countries and expects to make further announcements later this year.

For more information, please email [email protected] or visit our home page at www.diwa-awards.com.

*According to Alexa web traffic data.