Topaz Labs have released Topaz Clarity, an image processing plug-in billed as the first software to give photographers the ability to easily adjust various levels of contrast in their photograph without degrading the image quality with halos or artifacts. “Since the inception of Topaz Labs, our philosophy has centered around creating cutting-edge technology that allows photographers to create better images in just a few steps”, said Dr. Albert Yang, president of Topaz Labs. “Topaz Clarity continues that philosophy, allowing photographers to intelligently boost local contrast and clarity, while incorporating a break-through algorithm that eliminates the common problem of halos and artifacts.” Available as a plug-in that works in conjunction with several different host programs such as Photoshop, Photoshop Elements, Lightroom, Aperture, and iPhoto, Topaz Clarity retails for $49.99, but is available at a special reduced price of $29.99 until May 31st.

Website: Topaz Labs

Press Release

Topaz Labs Releases Topaz Clarity, an Intelligent Contrast Enhancement Software

New Topaz plug-in is the first local contrast adjustment tool that allows users to create compelling images without fear of degrading image quality.

Dallas, TX - May 22nd, 2013 - Topaz Labs announces the release of Topaz Clarity, a powerful image processing software that is the first to give photographers the ability to easily adjust various levels of contrast in their photograph without degrading the image quality with halos or artifacts. Traditionally, photographers who wanted to boost clarity while retaining the full tonal range, had to choose between sacrificing image quality with quick adjustments or making a series of painstaking and time consuming adjustments. The cutting-edge technology inside Topaz Clarity eliminates this problem by giving photographers the ability to quickly produce images that are are both vibrant and high quality.

“Since the inception of Topaz Labs, our philosophy has centered around creating cutting-edge technology that allows photographers to create better images in just a few steps”, said Dr. Albert Yang, president of Topaz Labs.

“Topaz Clarity continues that philosophy, allowing photographers to intelligently boost local contrast and clarity, while incorporating a break-through algorithm that eliminates the common problem of halos and artifacts.”

The Clarity module breaks the image down into specific contrast variations, allowing for maximum control over micro, mid-tone, and overall contrast. In addition, the module allows the user to adjust white and black levels to ensure details in the highlight and shadow areas are preserved. As a result, the Clarity module can take any image from flat to vibrant in a few simple steps, all while maintaining a natural quality and tonality. The HSL module inside of Topaz Clarity features a sophisticated enhancement method, which enables photographers to make their images more vivid with much less artifacts and noise. Also included is a re-imagined masking workflow and over one hundred one-click presets designed to enhance images based on the type of photography including portraits, landscapes, architecture, and macro photography.

“Topaz Clarity is an exciting way to add subtle or stylized effects in a way that no other program does, without the fear of overdoing the adjustments. Whether selecting one of the many presets or manually setting the sliders, Clarity is a fun and professional tool that will likely become a favorite of both amateur and professional photographers,” said Nichole Paschal, Director of Marketing for Topaz Labs. “Every image can benefit from Topaz Clarity, giving users remarkable results with the minimal effort of just a couple clicks.”

Topaz Clarity is a plug-in that works in conjunction with several different host programs such as Photoshop, Photoshop Elements, Lightroom, Aperture, and iPhoto. It is compatible with Windows XP, Windows Vista, Windows 7 or Windows 8 and Requires 64-bit Intel-based Mac OSX 10.6-10.8. Photographers can also take advantage of a free 30 day trial of Topaz Clarity. Topaz Clarity retails for $49.99, but is available at a special reduced price of $29.99 until May 31st, 2013. For more information about Topaz Clarity visit http://www.topazlabs.com/clarity.

Topaz Labs LLC, a privately owned company in Dallas, Texas, is an innovative provider of advanced image enhancement technology. With today’s widespread use of digital still cameras the need for high-quality digital images has greatly increased. Topaz Labs’ mission is to bring practical state of-the-art image enhancement technology to photography professionals and consumers.

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