Through the Lens(tm), Inc. Press Release 08/01/03

Huge Demand Drives Launch of Affordable, Comprehensive Digital Image Management Software - Serious Photographers Impressed With the ImageStore(tm)

[PR Newswire] PR Newswire via NewsEdge Corporation : PORTOLA VALLEY, Calif., Jan. 7 /PRNewswire/—Through the Lens(tm), Inc. (TTLSoftware), maker of high-performance digital image management and studio workflow solutions, today introduced ImageStore(tm), a single resource for the tools needed to simplify importing, organizing and backing up of digital images. Within the first 36 hours of announcing limited availability to a list of digital photography leaders on December 10, over 250 copies of ImageStore were sold, indicating that photographers are looking for a robust set of features that are simply not found in existing point solutions.

“We believe the number of sales we have seen in just one day reflects a pent-up demand for software that offers photographers a simplified workflow for managing their digital images,” explained Brad Turner, Chief Executive Officer, TTLSoftware. “ImageStore was driven by input from photographers who are grappling with day-to-day issues of image management. We are excited to solve major issues by providing them with the ability to automate the backup of all images, sort and search for images by any key word or category and use the same software regardless of camera chosen. The best part is that ImageStore costs about the same as purchasing and developing three rolls of film,” continued Turner.

“There has been a major increase in the output quality of digital cameras ... and they are now on par, or better than traditional cameras. The new challenges: managing, storing and protecting the massive quantity of digital images being taken,” said Tim Schell, Manager, Keeble and Shuchat Photography. “From auto-backup to simple batch file renaming, to easy organization and search tools—ImageStore is a great solution.” .TABLE Key features of ImageStore include: Simplified Importing and Automated Backup—Quickly download photos from a digital media card, digital camera, scanner, and automatically save back-ups of images to a desktop, CD, hard drive—or all three—with a single click. Intuitive Organization—Powerful categorization and keyword searches makes finding images simple. Plus one-click renumbering, regrouping or renaming an image is easy anytime. Easy Touchups—Crop and rotate images, adjust white balance, exposure and color temperature—all within one screen. Plus, a direct link to Adobe(r) Photoshop(r) is provided, enabling ImageStore to export images to Photoshop and automatically import and save any changes that are made.

On January 6th, 2004, ImageStore will be available for $49.95USD in many professional photography stores and via the Through the Lens website at www.ttlsoftware.com. To contact Keeble and Shuchat Photography, visit www.kspphoto.com.

About Through The Lens(tm), Inc. (TTL)
TTL is a leading designer, marketer and licensor of image management solutions for serious and professional digital photographers. In December 2003, TTL launched ImageStore(tm), an intuitive image management solution that offers single-screen access to over 30 features including intuitive image categorization, keyword searches, simple back-up and touching up of digital photographs. ImageFlow(tm) is the end-to-end workflow system for professional photographers. ImageFlow features a customer database, task lists, online order tracking, customer displays, photo lab communications, and the ImageStore tools—all in a single, seamless program. TTL software lets users import directly images from Nikon, Canon, Kodak, Minolta, Fuji, and Olympus digital cameras in RAW, .jpg and .tif and Photoshop (.psd) file formats. Headquartered in Portola Valley, California, TTL is a privately held company. For more information, please call 800-GET-TTLS or visit www.ttlsoftware.com.