As the hour of twilight moved across the globe, a series of seven games of football were played in seven of the world’s most breathtaking locations. The games took place in the UK, Italy, Switzerland, Spain, Argentina and Australia with the Twilight Football finale taking place in South Africa, home of the 2010 FIFA World Cup. The Twilight Football campaign from Sony celebrated the beauty and passion of football and was designed to showcase the capability of the recently unveiled Exmor CMOS sensor. For further information on Twilight Football, visit the website below.

Website: Sony Twilight Football

Sony Press Release

Twilight sparks seven stunning football games across the globe

Sony’s digital imaging campaign chased twilight across the globe with seven football matches taking place in seven magnificent locations

As the hour of twilight moved across the globe, a series of seven games of football were played in seven of the world’s most breathtaking locations. The games took place in the UK, Italy, Switzerland, Spain, Argentina and Australia with the Twilight Football finale taking place in South Africa, home of the 2010 FIFA World Cup^TM.

Each of the seven locations were chosen for their unique scenery and challenging terrain and provided the perfect backdrop and photographic canvas to showcase the action from the ‘beautiful game’. The locations were Tintagel Castle in the UK; Antequera bullring in Spain; Iguazu Falls in Argentina; Venice in Italy; Zermatt in the Swiss Alps; The Pinnacle Desert in Australia and the Aquila game reserve in South Africa.

The Twilight Football campaign from Sony celebrates the beauty and passion of football and showcases the capability of the recently unveiled Exmor RTM CMOS sensor. This technology enables the latest Cyber-shot cameras and Handycam® camcorders to capture incredibly detailed and realistic images and videos even in the most challenging low light settings.

Sony made sure that followers across the world felt as close to the action as possible, offering a whole range of content and spectacular imagery made available to bloggers, websites and social networks. These included a live Twitter stream from the events, video diaries, blogs and image galleries from participating teams and attendees as well as interviews with the winners.

The players and photographers

Players for each game, and photographers to capture the action, were selected through competitions on UEFA.com, global media and social media websites such as Flickr, Twitter and YouTubeTM. Sony, who proudly sponsors the UEFA Champions League, has worked with UEFA to recruit a team to showcase their skills in a spectacular game on the beautiful canals of Venice.

The winning football teams were chosen from thousands of entries for playing styles that the judges felt best reflected the individual personality of each location; taking in aesthetic style, competitiveness, pace, tenacity and drama. The selections ensure each game of Twilight Football has its own character, and provides a visual spectacle that lives-up to its breathtaking backdrop.

The games ended in the Twilight Football grand final, which saw the official Twilight Football team play against a side from ‘streetfootballworld’. Streetfootballworld is a global network of organisations that use football to address social issues like education, health and women’s rights, demonstrating the power of football as a tool to improve the lives of disadvantaged individuals and communities. The streetfootballworld team was made up of three groups that work with young people in the townships around Cape Town, and the two teams got the opportunity to showcase their predatory instinct in front of a goal watched by some of the safari trail’s biggest names.

“Incredible moments happen in football,” says James Kennedy, Brand Communications Director at Sony Europe. “It’s not only a visually stunning game, but one that inspires an emotional reaction in fans all over the world. We wanted to do something to celebrate the unifying aspects of football, giving football and photography fans the once-in-a-lifetime chance to experience first-hand some of the most stunning locations in the modern world.

Twilight Football is one of the most ambitious projects we have ever undertaken, and we are very excited that it will result in some truly astonishing photography.  This is an event to show people the benefits of Exmor RTM CMOS technology and an opportunity to show them what they have been missing when shooting images in the most picturesque light that nature has to offer!”

The Technology
Twilight Football photographers were able to try out Sony’s new range of products featuring its Exmor RTM CMOS sensor. These models excel in capturing exceptional detail in low light, with two separate new shooting modes that reduce image noise when you’re shooting in challenging conditions. Anti-Motion Blur mode will show its worth at the Twilight Football events, superimposing six frames to produce crisp, composite images with less subject blur. The aptly-named Handheld Twilight mode also grabs a high-speed burst of six frames, combining them to create a single optimised image with dramatically reduced noise levels. Sony’s “?” (pronounced Alpha) range of DSLR cameras packs powerful specifications into an entry-level DSLR, perfect for people taking their photography to the next level.

For further information on Twilight Football, please visit: www.sony.co.uk/twilightfootball?cid=15004413

Below you can find a gallery of images taken in locations around the world, all courtesy of Sony

Image Gallery

Click on a thumbnail to see the full version.

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