Uniden America Corporation Press Release 10/02/04

Uniden Showcases the Latest in Digital Camera Innovation At PMA 2004; Uniden to Feature Polaroid Digital Camera with Foveon X3 Technology

LAS VEGAS—(Business Wire)—Feb. 10, 2004 Uniden America Corporation will exhibit the latest Polaroid digital camera products at the Photo Marketing Association (PMA) Annual Convention and Trade Show, February 12-15, 2004, at the Las Vegas Convention Center in booth #C110.
Uniden has an exclusive agreement with World Wide Licenses Limited (WWL) to distribute the Polaroid line of digital cameras to retailers in the United States. At PMA, Uniden will debut the Polaroid x530 Digital Camera, the world’s first point-and-shoot digital camera to incorporate the revolutionary, high-fidelity Foveon X3 4.5 million pixel direct image sensor. This new image sensor technology allows the Polaroid x530 to produce brilliantly sharp 8 x 10 images with warm tones and rich colors - the basis for making extraordinary digital prints. In addition to capturing still images, the Polaroid x530 captures high-resolution TV-quality VGA video clips at 30 frames per second. It is scheduled to ship to retailers in June 2004 with a suggested retail price of $399.

“We are excited to launch our distributor partnership with WWL and to feature the best digital cameras offered in the industry,” said Uniden America President Al Silverberg. “The Polaroid x530 is the first of its kind and represents the beginning of an exciting new class of digital cameras.”

Uniden will feature over 30 Polaroid digital cameras at PMA 2004, including the following:

Digital Cameras:
—Polaroid x530 with Foveon X3 Sensor: A 4.5-megapixel point-and-shoot digital camera, incorporating the revolutionary Foveon X3 direct image sensor.

—Polaroid PDC 5355: A five-megapixel digital camera with 16 megabytes of memory and SD card expandability, three-times optical and three-times digital zoom and rechargeable batteries for serious photographers.

—Polaroid PDC 4370: A four-megapixel digital camera with three-times optical and three-times digital zoom designed specifically for the more advanced photo enthusiast. Comes with 16 megabytes of built in memory and SD card expandability.

—Polaroid PDC 3030: A three-megapixel point-and-shoot digital camera with eight megabytes of memory and SMC expandability in a convenient, easy-to-use design.

Uniden America manufactures and markets wireless consumer electronics and recently debuted innovations in its core product lines including:

Cordless Telephones:
—5.8GHz Digital Expandable: With unprecedented expandability of up to 10 handsets, Uniden’s new 5.8GHz Digital Expandable line builds on the success of its original TRUE 5.8GHz digital phone adding enhanced features and a new design.

—5.8GHz Analog Multi-Handset: The first 5.8GHz analog phone available to consumers offers many of the advantages of the 5.8GHz frequency, including enhanced clarity and quality, at a lower price point.

—2.4GHz Digital Expandable: Full-featured 2.4GHz Digital Expandable system with up to four-handset capability and a sleek compact design.

GMRS/FRS Radios:
- GMR 885 and GMR 895: Full-featured GMRS two-way radios offering up to an 8-mile range utilizing the Power Boost button, allowing the consumer to implement maximum transmit power on command.

Scanners:
—Bearcat(R) Digital Line: The industry’s first digital scanners that will work on all APCO P-25 systems, the BC296D (handheld) and BC796D give users 1,000 channels, 10 banks, 10 priority channels and continuous band coverage to monitor the unencrypted day-to-day activities of standard city and government service departments.

About Uniden
Uniden America Corporation, the North American subsidiary of Japan-based Uniden Corporation, manufactures and markets wireless consumer electronic products including cordless telephones, business telecommunications systems, scanners, FRS/GMRS radios, marine radios and other wireless personal communications products. Uniden is the exclusive U.S. distributor for Polaroid digital cameras. Based in Fort Worth, Texas, Uniden sells its products through dealers and distributors throughout North, Central and South America. For more information, please visit www.uniden.com

About World Wide Licenses Ltd.
World Wide License Ltd is the Hong Kong-based wholly owned subsidiary of The Character Group PLC. Founded in 1991, the Character Group PLC is fully listed in the London stock Exchange, Media and Photography sector. World Wide Licenses Ltd designs and develops digital interactive products for global distribution. World Wide License Ltd is Polaroid’s exclusive licensee for Digital Cameras. For more information, please visit www.polaroid-digital.com

About Polaroid
Polaroid Corporation is the world leader in instant photography. The company supplies instant photographic cameras and films; digital imaging hardware, software and media; secure identification systems; and sunglasses to markets worldwide. “Polaroid” is a registered trademark of Polaroid Corporation, Waltham, MA. 02451. For more information, please visit www.polaroid.com

About Foveon
Since its establishment in 1997, Foveon has focused on the development of image capture technologies and products for digital cameras. Foveon is a privately held company. Investors include: National Semiconductor Inc., Synaptics Inc., New Enterprise Associates, and Franklin Templeton Investments. For more information, please visit www.foveon.com