LG’s Viewtyful World photo competition aims to encourage people to explore and capture their surroundings. The Viewtyful World winner’s work will feature in National Geographic magazine and they will receive a copyright fee of £5,000. There are three different themes, night view, retouch, and moments, and the contest will be will be judged by website visitors. Jeremy Newing, head of LG Mobile Marketing, LG Electronics commented “This is a great opportunity for budding photographers to put their skills to the test and take their photography to a new level, via the powerful combination of a world class imaging device with a world class media partner.”

LG Press Release

View the opportunity and snap it with LG

Berkshire, 17 April, 2008 – LG Electronics, a worldwide technology and design leader in mobile communications, today announces its ‘Viewtyful World’ online photo competition for the LG Viewty, its 5-megapixel professional-level camera phone.

The ‘Viewtyful World’ competition aims to encourage people to explore and capture their surroundings on camera, focusing on three image themes; ‘night view’, ‘retouch’, and ‘moments’. Entrants simply upload their images to www.viewtyfulworld.com where their work will be judged by website visitors. 

Each week, for eight consecutive weeks, two finalists will be selected via the online voting system. Weekly finalists will win an LG Viewty handset and have their work judged by a world-renowned National Geographic photographer, who will choose the grand prize winner. The ‘Viewtyful World’ winner’s work will feature in National Geographic magazine in an LG Viewty advertorial. They will also receive a copyright fee of £5,000.

Jeremy Newing, head of LG Mobile Marketing, LG Electronics says, “This is a great opportunity for budding photographers to put their skills to the test and take their photography to a new level, via the powerful combination of a world class imaging device with a world class media partner.”

LG developed this competition in association with Yahoo, subsidiaries Flickr and Kelkoo, and National Geographic magazine. People can enter the competition through the Viewty promotional site - www.viewtyfulworld.com.

The LG Viewty, which is now available in 60 countries worldwide has recorded impressive sales of over one million units in just four months since its European launch.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theatre systems.

LG Electronics Mobile Communications Company (LG) is a leading producer of UMTS (WCDMA), CDMA and GSM handsets. LG draws upon its cutting-edge technology and innovative handset design capabilities to create a higher quality mobile environment for its customers around the world. With a total range of wired and wireless solutions, LG is rapidly expanding its presence and market share in the global mobile industry.

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