VItec Showcases Manfrotto, Lowepro, Gitzo and Joby at Photokina 2018
Vitec will present its four class-leading consumer brands together for the first time at the 2018 edition of Photokina: Manfrotto, Lowepro, Gitzo and Joby. Gitzo will launch the most compact and lightweight professional carbon fibre tripod ever crafted, the Mini Traveler (pictured), and Manfrotto is launching a new product designed for Sony α cameras, the Befree GT α, a high-end travel tripod made to meet the needs of the professional segment.
Vitec Imaging Solutions Press Release
VITEC IMAGING REIVENTED AT PHOTOKINA: LOOKING 4WARD TO THE FUTURE OF THE IMAGING MARKET
WITH A SHOWCASE OF 4 LEADING CONSUMER BRANDS AND 4 SPECIALIST BRANDS VITEC IMAGING SOLUTIONS TAKES THE WORLD’S PRINCIPAL IMAGING TRADE SHOW INTO THE FUTURE, WITH 50+ NEW PRODUCT LAUNCHES
Hall 2.2 Stand B 040 – C 040
Cologne, September 25th 2018. Vitec Imaging Solutions, the world leader in photography and videography imaging equipment and accessories, is proud to announce its new strategy, envisioned to better serve the evolving needs of imaging communities and growing trends in the camera and imaging capturing devices markets.
Vitec Imaging Solutions will present its four class-leading consumer brands together for the first time at the 2018 edition of Photokina: Manfrotto, Lowepro, Gitzo and Joby, displaying the widest and most innovative collections of accessories for capturing and sharing images. Improvement in camera technology and capability, the popularity of mirrorless cameras and the expansion of devices for images capturing, together with the growing demand for video contents means an expanding demand for premium accessories, boosted by a diverse and more complex community of images content creators, from professionals to advanced consumers who are looking for brands that provide compelling solutions to their fast changing needs. Vitec will showcase Gitzo, Manfrotto, Lowepro and Joby in a unique immersive booth that will present over 50 new products under the new Looking 4ward tagline, offering imaging enthusiast a seamless consumer experience that meets increasingly diverse needs.
Manfrotto addresses all professional and advanced hobbyist photographers and videographers who seek premium quality and top performance; Lowepro is dedicated to the outdoor adventure world and is aimed at content creators who want to explore the world and capture life; Gitzo is the top of choice brand for professionals and prosumers dedicated to nature and wildlife photography; and Joby, the brand of the iconic GorillaPod, has extended its product portfolio dedicated to smart-phonography, to fully cater to the needs of this fast-growing segment. Photokina will constitute the gateway to accelerate the strategy for attracting an extended customer base of smart-phonographers and Instagrammers by leveraging the role of Joby’s role in this exciting market segment.
In addition, Vitec’s four specialist brands, Lastolite by Manfrotto, Colorama, Avenger and Manfrotto lighting range, will display the most compelling offering for studio and commercial applications.
Here is a preview of the main products that will be unveiled at Photokina 2018:
Manfrotto, will launch a massive extension of its travel segment under its Befree flagship collection with three new travel tripods: the hybrid Befree 2N1, Befree Nerissimo signature editions and the Befree Live with video head and new leg locking system. As for bags, Manfrotto will further expand its Urban and Studio line up with the very first complete collection of professional photographic Pro Light Reloader roller bags, consisting of six light, secure and durable carry-on solutions.
For the first time together with its full GorillaPod range, JOBY will showcase the entire TelePod family, a range of advanced selfie sticks and compact tripods designed for vloggers; the new HandyPod, a compact table tripod solution for both smartphones, ILC and sound recording devices and the GorillaPod Video Pro, the well-known GorillaPod legs paired with a brand new fluid video head that allow for smooth, lightweight movements while filming amazing adventures on the go.
Gitzo will launch the most compact and lightweight professional carbon fibre tripod ever crafted: the Mini Traveler which you can always carry on wildlife assignment and the new edition of the Two-Way Fluid Head, with improved fluidity and unmistakeable Gitzo design for birdwatching & digiscoping.
Lowepro will introduce four main collections, including two featuring a completely new design. FreeLine, versatile premium outdoor daypack dedicated to content creators looking for an easily adaptable modular solution, from urban commute to on the go assignment. Powder, a solution that combines the features of ski and snowboard packs with the extreme performance and durability of Lowepro photo backpacks for the wildest photographic adventures on the most remote mountain terrains. Lowepro’s outdoor and adventure focus also includes the new edition of its two bestsellers Whistler and ProTactic ranges, with upgraded design, more interior space and more adaptive divider systems.
Moreover, Vitec Imaging Solutions has developed strategic partnerships with the most influential brands in the camera industry. Following the success of the Manfrotto Befree Advanced α and the Gitzo Traveler α, Manfrotto is proud to launch a thrilling new product designed for Sony α cameras: the Befree GT α, a high-end travel tripod made to meet the needs of the professional segment.
Continuous investments in innovation, industry-leading design and a commitment to uncompromising product excellence allow Vitec Imaging Solutions to set new quality standards year after year. Thanks to the quality of its design and manufacturing processes, Vitec Imaging Solutions will be presented with two 2018 TIPA Awards during Photokina, in recognition of the outstanding superiority of its products: the Manfrotto Camera Cage has been named Best Camera Accessory, while the Manfrotto 494 Center Ball Head has been voted Best Tripod Head.
In order to provide a seamless experience online, all brands will be showcased in their respective websites and in the social media platforms, thus allowing shoppers to discover the entire Vitec imaging solutions range.
Vitec Imaging Solutions is looking 4ward to welcoming all partners and visitors to its booth at Photokina, Hall 02.2 Stand B 040 – C 040, from September 26th to 29th 2018.
---------------------------------------
Vitec Imaging Solutions
Vitec Imaging Solutions is a division of the Vitec Group, a global provider of products and services for the broadcasting and imaging market. Vitec Imaging Solutions designs, manufactures and distributes high performance, premium branded products, which enable the capture and sharing of exceptional images.
With a portfolio that includes seven premium brands - Manfrotto, Lowepro, JOBY, Gitzo, Colorama, Lastolite and Avenger - Vitec Imaging Solutions is the world's leading provider of accessories for the imaging market.
Loading comments…