Voting is now open for the Hasselblad Masters 2010 competition. For the second year in a row, the public is encouraged to vote for their favourite image from the 110 finalists. The images will be online from February 1 through October 31, 2011. Eleven winners will be chosen, one from each category, and will be provided with high-end Hasselblad equipment and software to work on their Masters project.

Hasselblad USA Press Release

Photos by Hasselblad Masters Finalists 2010 - Now Online For Voting

02/02/2011 Hasselblad is proud to introduce the 110 Masters Finalists 2010 in special online galleries and invites the public to view the work of these exceptional photographers and vote for their favorite images.

Selected from more than 2500 applicants by an internal jury of Hasselblad employees, Hasselblad partners and distributors, the quality of submissions for the Masters program continues to increase, raising the bar for entry. “It’s more difficult than ever before for even the finest photographers to qualify as finalists,” reports Christian Nørgaard, Photographer Relations Manager for Hasselblad, “and even more challenging to choose 110 finalists from among such exceptional work.”

Photographers from Latin America, India and China, as well as the United States, Germany and the U.K. are well represented in the 2010 competition, proving that the Masters program has a broader reach than ever before. Nørgaard is “proud and happy to see that so many photographers from around the world are participating and that a growing number of talents from Latin America and the Far East have applied to the program.”

A new category, “wildlife,” was added in 2010, increasing the number of finalists to 110 - ten photographers for each category: wildlife, architecture, editorial, fashion/beauty, fine art, general photography, nature/landscape, portrait, products, wedding/social and up-and-coming. The latter category alone attracted more than 1300 applicants, bringing even more energy and creativity to the program.

For the second year in a row, the public is encouraged to vote for their favorite image in each category by registering online. No registration is necessary to view the images, which will be online from February 1 through October 31, 2011. The public poll, which counts as one vote for each category, is an important part of the process.

The remaining votes will be cast by a distinguished panel of industry professionals from around the world: Efrem Raimondi (Italy), Anton Corbijn (England), Joachim Ladefoged (Denmark), Steve McCurry (USA), Danqing Wen (China), Tim Flach (England), Hasse Persson (Sweden), Xie Mo (China), Douglas Kirkland (USA), Thomas Gerwers (Germany), Peter Bialobrzeski (Germany), and Grant Scott (England).

Eleven winners will be chosen, one from each category, and will be provided with high-end Hasselblad equipment and software to work on their Masters project. Once completed, their final projects will be exhibited internationally and published in the third commemorative Masters Book in 2012.

In order to honor the outstanding work of the 300 semi-finalists, Hasselblad will also launch a special online gallery of their images. Visitors to the site will be able to browse through the Masters Semifinals Gallery from February 14 - October 31, 2011.

Hasselblad encourages photographers and non-photographers alike to visit the two galleries at: www.hasselblad.com/masters-finalists and cast their votes for the Masters Finalists of their choice in each category.

Hasselblad also extends special thanks for their continued support to partners SanDisk and Broncolor among others.

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