VSCO has announced that its iPhone app, VSCO Cam is now available for free. The app supports Focus and Exposure Rings plus White Balance Lock for increased creative control. The Library boasts multiple thumbnail sizes for a customisable browsing experience, as well as the ability to organize, favorite and filter images. "The superior technology of VSCO Cam is best seen in the editing of images," the company says. "VSCO Cam includes a default set of Presets and Tools whose strength can be adjusted, allowing for efficient editing and precise customisation." VSCO Cam is available on the iTunes App Store.

VSCO Press Release

Introducing VSCO Cam™, the Standard of Mobile Photography

Emeryville, CA / June 24th, 2013 – VSCO has announced the highly-anticipated iPhone app, VSCO Cam™, available worldwide in the iTunes App Store for free.

Launched in June of 2013, VSCO Cam™ has reached:

Over 1 Million downloads in one week

• Free Photo & Video App
• Top Grossing Photo & Video App
• Photo & Video App in over 37 countries
• Overall Free App

Never content with the status quo, the new VSCO Cam™ is a massive leap forward for mobile photography. Utilizing innovative technology, VSCO Cam™ enables results previously unattainable on the iPhone and iPod Touch.

The Camera supports Focus and Exposure Rings plus White Balance Lock for increased creative control. The Library boasts multiple thumbnail sizes for a customizable browsing experience, as well as the ability to organize, favorite and filter images.

The superior technology of VSCO Cam™ is best seen in the editing of images. VSCO Cam™ includes a default set of Presets and Tools whose strength can be adjusted, allowing for efficient editing and precise customization. Photographers can add to their editing arsenal as well, as 48 Presets are available for purchase in the In-App store. From vivid colors to faded black and whites, the store offers the best mobile presets on the market.

Photographers can easily share their images via multiple outlets. VSCO Grid™, a minimalist publishing platform for showcasing the best in mobile photography, is directly integrated into the app, making sharing simple. Photographers post their images to their personal VSCO Grid™, which are then curated and featured as a stunning gallery collection on the VSCO website. VSCO Grid™ is currently limited to a small but growing group of creators, but already boasts arguably the best living collection of mobile imagery on the web. Photographers can also easily share their images on Instagram, Facebook, Twitter, Weibo, Camera Roll and email.

To view the curated VSCO Grid™, visit vsco.co/grid.
To view samples of photographer’s personal VSCO Grid™collections, visit:

Hailed by the Atlantic as the Ansel Adams of mobile photography, Kevin Russ traverses the United States capturing nostalgic moments of life on the road, wildlife and rural environments.

kevinruss.vsco.co

At the forefront of what’s fashionable in menswear, Joshua Kissi is one half of the Bronx-based creative force known as Street Etiquette.

streetetiquette.vsco.co

Justin Bieber’s official tour photographer, Mike Lerner documents his world travels and life on tour.

mikelerner.vsco.co

Residing in Brooklyn, New York, Nicole Franzen’s food and lifestyle photography is vibrant and alluring.

nicolefranzen.vsco.co

Additionally, VSCO Cam™ now includes direct access to the VSCO Journal, a wealth of creative inspiration, tutorials, photographer interviews and more.

VSCO Cam™ is the app of choice for creating beautiful mobile imagery.

For videos, tutorials and image samples, please visit vsco.co/vscocam.

ABOUT VSCO
VSCO is a company passionate about creating beautiful and efficient digital tools for the modern creative. Members of the small but mighty team previously created work for Apple, MTV, Audi, Levi's, Adobe, Sony, UnderArmour, Xbox, WebEx, Getty Images, Nintendo, T-Mobile and Adidas. Formed in 2011, the company is located in the Bay Area, just outside of San Francisco, CA.

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