Wacom will demonstrate the potential of digital imaging tools at Photokina 2010, with special focus on the Intuos4 and Cintiq ranges and the Bamboo Fun (read review). Experienced imaging specialists will be present on the stand to share valuable tips and techniques around digital image processing with visitors. You will find Wacom in Hall 4.1 at Stand I-019 as well as in the CHI-Area on Stand A-030.

Wacom Press Release

Tools, tips and techniques for professionals and amateurs: Wacom at Photokina 2010

Additionally Wacom is part of the Creative Alliance Theatre Programme and is also in the CGI Area

Hall 4.1, Stand l-019, Photokina 2010, Kölnmesse, Cologne, 21-26 September 2010 – Wacom, the leading manufacturer of pen tablets, interactive pen displays and intuitive interface solutions, will be demonstrating the potential of digital imaging tools at Photokina 2010 - the imaging industry’s leading international trade fair. ‘Your inspiration and where it comes to life’ is the guiding idea behind Wacom’s presence at the show where the focus will be on the professional products including the Intuos4 and Cintiq range. Wacom will also be showcasing the Bamboo Fun, a versatile device for consumers keen to develop creative skills. Experienced imaging specialists will be present on the stand to share valuable tips and techniques around digital image processing with visitors. Together with five other noted suppliers of photographic products, Wacom forms part of the Creative Alliance. The Creative Alliance will be demonstrating the complete imaging workflow as part of an informative and exciting programme in the same hall at stand I-010 as well as holding panel discussions in the evening. Wacom also has a presence in the CGI-Area on Stand A-030.

Ask the Expert

Wacom evangelists - Calvin Hollywood and Robin Preston, both photographers and digital artists, will be present on the stand along with Robert Hranitzky, a motion graphic designer - to demonstrate how works of photographic art can be created using pen tablets and interactive pen displays. Visitors to the stand can ‘ask the expert’ and acquire new insights and techniques favoured by these respected artists. Other specialists that form part of the Creative Alliance Partnership, such as Adobe, Nikon and Nik Software, will also be regularly present at the stand to answer questions about the interaction between individual elements in the digital workflow.

Numerous work stations will also be available where visitors to the trade fair can try professional pen tablets from the Intuos4 range as well as the Cintiq 12WX and Cintiq 21UX interactive pen displays. One particular area of focus is the ability to work together with the new Adobe Creative Suite 5; its potential can only be fully realised with a professional pen based input device like Intuos4 or Cintiq.

Jürgen Kuschewski, the Event Marketing Manager responsible for Partner Management at Wacom Europe GmbH, comments: “Photokina is the leading international fair in the field of digital imaging. With our own stand and our inclusion in the Creative Alliance, we can show professionals and amateurs how well things can be achieved by combining their inspiration and our tools. Our experts demonstrate their tips and techniques which often leave even experienced digital imaging professionals open-mouthed.”

The Creative Alliance is an association of six leading suppliers to the professional photographic market: Adobe, Hewlett-Packard, Nikon, Nik Software, Wacom and

X-Rite. At Photokina, regular lectures will be given by distinguished experts in the Creative Alliance Theatre. Daily from 14.00 to 14.45 for example, Calvin Hollywood and Robin Preston will take turns to provide helpful imaging tips entitled ‘Power tips and tricks to better imaging’. Each day after the fair has closed, professional and amateur photographers can also exchange ideas on various topics with specialists as part of the Creative Alliance Pro Evening from 18.00 to 20.00. Wacom‘s senior evangelist, Robin Preston, is the Creative Director of the Creative Alliance at Photokina.

With its Bamboo Fun, Wacom will also be demonstrating exactly the right product for consumers at Photokina. The interactive tablet combines multi-touch input and pen input. Stylishly designed and equipped with an extensive imaging software package, it is available in two sizes and provides, for example, ambitious amateur photographers with the ability to get the best out of their photos on their PC or Mac.

Further information about Wacom and its products is available at http://www.wacom.eu

About Wacom

Wacom Europe GmbH is a subsidiary of Wacom Company, Ltd. (Tokyo Stock Exchange 6727). Founded in 1983, Wacom is a global company based in Japan with subsidiaries and affiliate offices around the world to support marketing and distribution in over 150 countries. Wacom’s vision to bring people and technology closer together through natural interface technologies has made it the world’s leading manufacturer of pen tablets, interactive pen displays, and digital interface solutions. The advanced technology of Wacom’s intuitive input devices has been used to create some of the most exciting digital art, films, special effects, fashion and designs around the world and provides business and home users with their leading interface technology to express their personality. Millions of customers are using its cordless, battery-free, pressure-sensitive pen technology.

The company also offers its products as OEM solutions to leading manufacturers serving incremental markets. Wacom’s interface technology, called Wacom Feel IT Technologies, is also offered as an integrated solution to strategic partners. Most Tablet PC manufacturers count on the advanced features and reliability of the brand to deliver a superior user interface experience.

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