WaterField Designs Press Release

San Francisco, CA., July 25, 2006 – WaterField Designs, a leading maker of custom-fitted cases for digital gear, announced today a new line of protective cases for compact and ultra-compact cameras. The Pic Pocket camera cases incorporate the company’s signature trademarks of stylish simplicity and premium craftsmanship, and are small enough to fit into a pocket, purse or portfolio.

The Pic Pocket is constructed of WaterField’s custom-made ballistic nylon and accented with eye-popping color in Indium material or leather. An interior layer of plush neoprene and a no-scratch liner offer solid protection without bulk. A loop sewn on to the upper corner lets customers carry the case with one finger. Self-locking YKK zippers keep the camera secure and allow customers to use their camera’s wrist strap as well. Every Pic Pocket comes with a removable carabiner for hooking onto a belt loop, backpack, or strap for quick access. The cases are water and shock-resistant.

“As a cyclist, I wanted a protective case that could easily fit into my jersey pocket. It also had to be water resistant and quickly accessible,” explained Gary Waterfield, chief designer. “But, it’s also great for every day use, and provides protection and visibility for these small, powerful cameras. You can even use it to protect your camera cell phone if you want to.”

The WaterField designs camera case can be used with any other WaterField bags like the Cargo, Cozmo and VertiGo. For stowing other travel accessories WaterField offers wallets, iPod cases, and laptop sleeves.

Availability & Pricing
The Pic Pocket Camera Cases come in eight sizes and range in price from $29.00 (Indium) and $33.00 (leather). The cases are constructed of black ballistic nylon with side panels available in three Indium colors (Taxi, Blue, Lead) and three leather colors (Black, Orange, Pink). They fit compact and ultra-compact cameras from all major manufacturers. Sizing charts and dimensions are available on the WaterField Designs website to help customers find the best fit for their camera model.

The Pic Pocket camera cases are available now from the WaterField Designs’ online store at http://www.sfbags.com and will begin shipping August 1, 2006.