During a special exhibition run by HP in conjunction with the Musee D’Elysee with in Lausanne, Switzerland, anyone from anywhere in the world is invited to submit and have their photographs displayed. “We Are All Photographers Now” runs from 8 February to 20 May 2007. An attempt to “democratise photography”, the exhibition will gather all the images sent in by you via the web and project them in sequence. Each projected image will then be captured by webcam and emailed back to you. The exhibition will also be available to view online. A few weeks after opening, the exhibition already has more than 19,000 images from 109 countries!

HP Press Release

HP Offers Amateur Photographers the Chance of a Lifetime to become Officially Exhibited Artists

Anyone from anywhere in the world can submit and enjoy photographs in a new real-world and online exhibition

BOEBLINGEN, Germany, 8 February, 2007 – We’ve already seen the birth of the citizen journalist, now HP and the Musée D’Elysée, Lausanne, are encouraging digital photography enthusiasts to become citizen photographers.

During a special exhibition - “We Are All Photographers Now”, running from 8 February to 20 May 2007 – market-leading HP digital photography technology will help the public use their creativity to become officially exhibited artists.

In a first for a photography museum, the exhibition will gather thousands of images sent in by the public via the web and then project them in sequence. The projected images will then be captured by webcam and emailed back to the participants, making the exhibition potentially the biggest interactive photography exhibition ever staged. The exhibition will also be available to view online, by anyone in the world.

Through an online promotion, participants will be given the chance to enter a special HP draw to win products, and will also be able to take advantage of discounted Snapfish(1) prints.

Democratising digital photography
HP technology will make the exhibition images ‘real’ by turning them into beautiful, vivid photographs worthy of any professional. Each week 150 to 200 of the photographs will be collected and printed out on one sheet of large-format HP paper, using an HP Designjet Z3100 printer installed in the museum. The printer, designed for graphics professionals, will produce beautiful, long-lasting, museum-quality prints.

Every week they will be displayed in a dynamic exhibition, while a copy will be kept as part of the museum’s collection. From personal digital photo to official art exhibit – HP digital technology is democratising photography.

Those visiting the museum will also be able to create a permanent record of their visit using HP equipment. HP will be providing digital cameras, wi-fi photo printers and workstations so that the public can take their own photos and then print them and upload them to HP’s photo-sharing site Snapfish(1) or even submit them to the museum. Visitor interaction will become both a part of and a record of the exhibition itself.

Total freedom for photographers
Said Emilio Ghilardi, vice president and general manager, Consumer Business, Imaging and Printing Group, Europe, Middle East Africa: “The lines between what is ‘official’ art and what is merely photography are blurring, thanks to digital technology. Just as a weblog can beat a newspaper to the real story, amateur digital photographers are often the ones taking the most fascinating, relevant pictures.

“HP’s vision for digital photography is to give everyone the freedom to do whatever they want with their pictures, from printing out photos in the home, from the home and in retail to sharing them with the rest of the world.”

About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Oct. 31, 2006, HP revenue totaled $91.7 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.

(1) Snapfish photo-sharing site available across Europe, please see www.snapfish.co.uk for individual country addresses.

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