To celebrate the 40th Anniversary of the ColorChecker targets, X-Rite have launched a social competition, entitled ‘Where’s That ColorChecker?’ Every 3 days, XRite will post a famous landmark partially covered by a ColorChecker target. Entrants who correctly identify the landmark will have the chance to win one of 40 ColorChecker targets. A winner will be randomly selected after each round from the list of correct answers. The competition runs until 4 July 2016.

X-rite Press Release

40 Years, 40 Landmarks, 40 ColorChecker Targets To Be Won

To celebrate the 40th Anniversary of the ColorChecker targets, X-Rite have launched a social competition, ‘Where’s That ColorChecker?’, to give away 40 ColorChecker targets

Birmingham, UK, 19 th April 2016 XP Distribution, the specialist Pan European distributor for XRite’s range of products aimed at the photographic and video markets, has launched a social competition, ‘Where’s That ColorChecker?’ , to celebrate the 40 th anniversary of the XRite ColorChecker. Every 3 days, XRite will post a famous landmark partially covered by a ColorChecker target. Entrants who correctly identify the landmark will have the chance to win one of 40 ColorChecker targets. A winner will be randomly selected after each round from the list of correct answers. Winners will get to choose one prize from the following list:

• ColorChecker Passport Photo
• ColorChecker Passport Video
• ColorChecker Classic
• ColorChecker Video

The competition runs from 4th April – 4th July. To find out more and to enter, visit here

40 Years of ColorChecker ColorChecker Charts meet the demands from hobbyists to professionals, across the widest range of industries and disciplines, whether filmmaking, photography, manufacturing, scientific, medical or industrial. No matter the skill level or application, ColorChecker is an essential tool wherever image colour quality is relevant.

“For 40 years the ColorChecker family of solutions maintains fundamental relevance and adaptability as technology and workflows evolved from analog to digital. This began with the ColorChecker Classic which continues to be the trusted original crossindustry standard for color balancing and reproduction based on a century of colour theory science ,” states XRite Vice President of Product Marketing Chris Winczewski. “XRite products continue to evolve–meeting the test of time and demanding changes of technology. ColorChecker’s 40year history is a prime example of XRite’s many product offerings and why our company remains the global leader in colour science and technology.”

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