Kodak have just announced a global competition for videographers - a challenge to film their own Kodak ad. Aspiring videographers can compete to have their video broadcast on Kodak’s advertising display in Times Square, New York, meet Spike Lee at the Cannes Lions 2009 Advertising Festival and be on the set of his next production. Creative advice will be given via Twitter: www.twitter.com/MOFILMugc. In addition to high-profile exposure, the competition offers over $100,000 worth of prizes, including $1500 worth of Kodak digital imaging products. To participate, register at www.mofilm.com and refer to the Kodak brand brief for guidelines.

Kodak Press Release

Win three minutes of fame with Kodak

Beyond YouTube: Video competition offers opportunity to be broadcast in   Times Square and at Cannes Festival

London, 15 May, 2009 – Ever thought, “I could do better?” Well, now’s your chance. Kodak is inviting video fans to film their own Kodak ad – and enter a global contest judged by acclaimed producer, director and writer, Spike Lee.

Aspiring videographers can compete to have their video broadcast on Kodak’s famous advertising display in Times Square, New York, meet Spike Lee at the Cannes Lions 2009 Advertising Festival and be on the set of his next production.

The competition is part of “You to the Power of 12 – U12”, a MOFILM User Generated Content Competition to develop branded video content celebrating Kodak or one of eleven other world leading brands.

To encourage entrants’ video making skills, MOFILM is teaming up with film industry professionals to offer creative advice via Twitter www.twitter.com/MOFILMugc and will give away 40 Kodak Zi6 Pocket Video Cameras to encourage early entry to the competition. Starting on 22nd April, cameras will be awarded weekly to the best written entries received before May 20th for each brand.

The Kodak winner’s video will be showcased on Kodak’s giant digital sign in Times Square, New York. In addition to high-profile exposure, the wider competition offers over $100,000 worth of prizes, including $1500 work of Kodak digital imaging products. Kodak and the other brands will choose winners and these will be judged by Spike Lee and four leading industry professionals. All 12 winners will have their work on display at the Cannes Advertising Festival and the top three finalists will receive an expenses-paid trip to Cannes Lions 2009. The grand prize winner will take away $12,000 and an apprenticeship with Spike Lee himself.

To participate, register at www.mofilm.com and refer to the Kodak brand brief for guidelines; create your video ad (up to three minutes in length) and submit your entry on the website by 8am on 8th June, 2009.

The Cannes Lions 2009 Advertising Festival takes place in Cannes, France from June 21-27.

Your Comments