Eye-Fi has just announced a beta Windows desktop receiver for the Mobi card. With pricing yet to be announced, Eye-Fi’s new desktop receiver for Windows will be free to all customers during beta and gives Mobi users more choice in where their high-quality photos can be transferred, stored and shared. Mobi users will now have the option to transfer to mobile for on-the-go sharing or to the desktop for greater archiving and editing ability – all without the hassle of wires. The beta Eye-Fi desktop receiver for Windows is available for Mobi users to download now, with a Mac version coming soon.

Eye-fi Press Release

Eye-Fi’s Mobi Magic Now Available on the Desktop

Mobi Users Get More Photo and Video Transfer Options with Beta Desktop Receiver

MOUNTAIN VIEW, Calif., December 12, 2013 – Eye-Fi (www.eyefi.com), the global leader in wireless memory cards, is announcing a beta Windows desktop receiver for the Mobi card. The Eye-Fi Mobi card will now instantly transfer directly to the desktop, extending the simple camera-to-mobile photo and video transfer users love.

With pricing yet to be announced, Eye-Fi’s new desktop receiver for Windows will be free to all customers during beta and gives Mobi users more choice in where their high-quality photos can be transferred, stored and shared. Mobi users will now have the option to transfer to mobile for on-the-go sharing or to the desktop for greater archiving and editing ability – all without the hassle of wires or any delay in showing off their best photos whenever and however they want.

“Our customers love the ability to snap great pictures on a camera and instantly share from a phone or tablet, and now we’re taking that experience one step further,” said Matt DiMaria, CEO of Eye-Fi. “Now we’re adding a simple, instant way to transfer to the desktop and make it easy for customers to get their photos on their computers to edit and archive.”

The Eye-Fi desktop receiver for Windows will offer the same, reliable features that Mobi customers already use and love, including:

Simple setup: Once installed, simply enter the Mobi card’s unique 10-digit activation code, and your Windows computer is paired. Use the same activation code to pair with multiple desktops and mobile devices as needed.

Transfer anywhere: Built-in WiFi means no WiFi network, hotspot or home Internet connection needed for pairing or transfer; Mobi transfers photos from a camera to the intended device anywhere, whenever new content is detected.

Works with cameras users already know (and love): Mobi works in thousands of cameras, including hundreds of Eye-Fi connected cameras that have integrated Eye-Fi technology for improved usability.

Backs up automatically: Photos and videos transfer as they’re taken, so if anything happens to the camera, content is already safe on your mobile or desktop.

The beta Eye-Fi desktop receiver for Windows is available for Mobi users to download now, and a beta version for Mac is coming soon.

About Eye-Fi

Eye-Fi is dedicated to building products and services that help consumers manage, nurture and share their digital memories. Eye-Fi’s patented and patent-pending technology wirelessly enables the cameras you love and automatically uploads photos and videos from digital cameras and smartphones to online, in-home and retail destinations. Also available in select international markets, Eye-Fi has helped people wirelessly upload over a billion photos since being founded in 2005.

Headquartered in Mountain View, Calif., the company’s investors include NTT DOCOMO, Opus Capital, Shasta Ventures and TransLink Capital. Eye-Fi Inc. card products include proprietary technology developed and patented by Eye-Fi, Inc. See patents at www.eye.fi/patent.

For more information about Eye-Fi, please visit www.eyefi.com

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