Concord Camera Corp. Press Release 27/09/04

Concord Camera Corp. “Goes Hollywood” With Dvx “Diva Edition”

DVx is First Digital Video Camera, Digital Still Camera, Voice Recorder, MP3 Player, Card Reader & Flashlight That is Cool Enough for a Movie Star, but Priced for a Fan

Launches “Wanna Be A Hollywood Diva” Contest Around The World

Hollywood, FL, September 27, 2004 - Concord Camera Corp. (“Concord”), a leader in award-winning, high-quality, affordably-priced digital cameras, today unveiled the limited DVx “Diva Edition”, a 6-in-1 multi-multimedia digital video camera bejeweled with glamorous Swarovski crystals. The DVx takes digital photos, video clips, is a MP3 player, voice recorder and has a nifty little flashlight for night time shots - all in a tiny 3 ounce pocket-sized device. This limited edition of the ultra compact DVx will be awarded as part of Concord’s “Wanna-be a Hollywood Diva” promotion, where contestants can enter to win a trip to Hollywood, Swarovski crystallized faceplates for the DVx, as well as hundreds of other camera prizes. The “Wanna-be a Hollywood Diva” Contest is open to anyone 18 years or older, and no purchase is necessary to enter to win. Concord will be on “Diva Patrol” starting November 2004 through February 14th 2005. The grand prize winner will be crowned the “Ultimate Hollywood Diva Wanna-Be” on Sunday, March 27th, coinciding with when the real Hollywood divas will be walking the red carpet for the years biggest awards ceremony - the “Oscars”.

Ultra slim and stylish with dimensions of only 4.1? x 0.6? x 2.4? (62 x 16 x 103 mm), the DVx will be available in two cool colors - white and charcoal gray. One of the first digital video cameras with a removable face plate, the DVx enables the user to custom decorate the face plate if they so desire, as is the current fashion craze in cell phones that typically have this feature.

As seen in TV shows and movies like ?Sex and the City? and ?Legally Blonde,? crystallized electronics are the hottest ?Bling-Bling? craze among young Hollywood movie stars today. The DVx digital video camera is cool enough for a movie star and is the must-have gadget of the season for everyone.

?Wanna be a Hollywood Diva? Contest
Concord?s ?Wanna be a Hollywood Diva? Contest will run exclusively with a select retail partner to be announced. Prospective divas can enter to win:
? A weekend trip for two to Hollywood, California
? One-of-a-kind, ?Diva Edition? DVx decorated with Swarovski crystals
? Swarovski crystallized replacement faceplates for the DVx
? Hundreds of other camera prizes

To Enter the ?Wanna be a Diva? Contest Contestants need to:
1) Go to the ?Wanna be a Hollywood Diva? website at www.DVxDiva.com and:
a. Tell us who they think is the ultimate diva in Hollywood.
b. Select from one of three different Diva-designed crystallized faceplates that they would most like to win.
2) The grand prize winner will be crowned the Ultimate Hollywood Diva Wanna-be.
3) The promotion will begin in November 2004 and all entries must be received by February 14th, 2005. The winners will be announced on Sunday, February 27th on the DivaDvx.com website.

Consumers can also purchase the DVx without crystals expected to be available November 2004 for $199.99 through Concord retailers. For more information on the contest and other Concord cameras, see the web site www.DvxDiva.com or www.concord-camera.com.