XP Distribution, the specialist distributor for X-Rite’s range of colour management products aimed at photographers and filmmakers, has announced its attendance at Photokina 2016. X-Rite will return to Hall 4.1, Stand J029 from 20th to 25th September, to demonstrate solutions for achieving accurate colour in both photo and filmmaking workflows. The company's experts will be on hand throughout the event to offer visitors colour workflow advice on everything from capturing to viewing colour, all the way through edit and print. In addition, X-Rite will be showcasing their full range of colour management products including ColorChecker Passport Photo, ColorChecker Classic and ColorChecker Video; ColorMunki Photo, ColorMunki Smile and ColorMunki Display, as well as i1Display Pro. As part of the 40th anniversary celebration of the ColorChecker Classic, visitors to the X-Rite stand can enter a giveaway to win a five-day, all-inclusive workshop with Frank Doorhof in the Netherlands, worth approximately £5,000.

Press Release

X-Rite to Demonstrate Colour Accurate Workflows for Photographers and Filmmakers at Photokina 2016

Meet the X-Rite experts, watch live product demonstrations and discover solutions for achieving endtoend accurate colour in photography and filmmaking.

Birmingham, UK, August 11, 2016 – XP Distribution, the specialist distributor for X-Rite’s range of colour management products aimed at photographers and filmmakers, has today announced their attendance at Photokina 2016. Photokina is the world's leading trade fair for photo and video, hosted in Cologne, Germany.

Following their successful 2014 attendance, X-Rite will return to Hall 4.1, Stand J029 from 20 th to 25 th September, to demonstrate solutions for achieving accurate colour in both photo and filmmaking workflows.

Meet the X-Rite Experts

X-Rite experts will be on hand throughout the event to offer visitors colour workflow advice, showing how easy colour management can be through live product demonstrations. Photographers and filmmakers looking to perfect their colour workflow can find expert advice from capturing to viewing colour, all the way through edit and print.

Interactive Video Area X-Rite, with the support of their partner Atomos, will be featuring an interactive video area. The X-Rite experts will be demonstrating the benefits of a good video colour workflow, inviting visitors to shoot live video and interact with X-Rite’s new ColorChecker Video targets and i1Display Pro monitor calibration.

Featured Products

X-Rite will be showcasing their full range of colour management products, covering all photographers and filmmakers’ needs, from capture to view to edit to print:

● Capture – X-Rite will be presenting their full line of ColorChecker solutions, including ColorChecker Passport Photo and ColorChecker Classic, the trusted original crossindustry standard for camera profiling and visual analysis, which celebrates its 40 th anniversary this year . Visitors at Photokina will also be able to learn first hand about the newest award-winning ColorChecker Video targets designed specifically for the filmmaker.

● Edit – From entry level to pro, X-Rite will demonstrate the importance of consistent colour onscreen with the ColorMunki Smile and ColorMunki Display, as well as the Professional’s Choice, i1Display Pro.

● Print – Utilizing industry standard i1Pro Solutions and the ColorMunki Photo, experts show the process of matching display to print for repeatable output.

X-Rite Competition

As part of the 40th anniversary celebration of the ColorChecker Classic, visitors to the X-Rite stand can enter to win a five-day, all-inclusive workshop with Coloratti, Frank Doorhof, in the Netherlands. The winner will be announced in December 2016.

The prize:

● A 5 day residential photographic workshop with Frank Doorhof in the Netherlands
● Workshop sessions including model shoots, editing master classes and location shoots
● Return flights to the Netherlands
● All accommodation and food provided
● Worth approximately £5,000

To enter, simply visit X-Rite on Stand J029, or visit http://www.xritephoto.eu/frank for more information.

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