YuuWaa

May 14, 2009 | Zoltan Arva-Toth | Accessories | Comment |

Gemalto has launched YuuWaa, a new solution for securely storing, backing up and sharing all types of multimedia data from one single interface. YuuWaa combines a USB flash drive with software and secure online services. The solution offers two levels of storage capacity - “YuuWaa Go” is a 12GB option combining a 4GB USB flash drive with 8GB online capacity. “YuuWaa Plus” has 24GB, including 8GB on the USB flash drive and 16GB online. Both versions are available immediately from retail partners online and in stores for €19.99 (YuuWaa Go) and €29.99 (YuuWaa Plus).

Gemalto Press Release

Gemalto launches YuuWaa, the first all-in-one solution for data storage, backup and sharing

May 14, 2009 - Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, today announces the launch of YuuWaa®, an innovative solution for securely storing, backing up and sharing all types of multimedia data from one single interface. YuuWaa combines a USB flash drive with software and secure online services.

Designed for both consumers and professionals, YuuWaa enables users to conveniently drag and drop files between their local and online storage areas and share these files with friends and colleagues. The solution offers two levels of storage capacity - “YuuWaa Go” is a 12GB option combining a 4GB USB flash drive with 8GB online capacity. “YuuWaa Plus” has 24GB, including 8GB on the USB flash drive and 16GB online. Both versions are available immediately from retail partners online and in stores for €19.99 (YuuWaa Go) and €29.99 (YuuWaa Plus).

Many people find it a challenge to manage large quantities of photos, videos, music tracks and documents and feel concerned about data privacy when it comes to sharing personal, valuable files. Although they can centralise all of these files on a PC, they often lack an easy-to-use and cost effective way to carry, share and backup their data. In addition, storing large personal files on an ordinary flash drive is convenient but lacks security.

YuuWaa meets this demand by combining high-capacity online and local storage and complementing it with easy sharing, encrypted data transmission and automatic backup in just a few clicks. For example, with just a simple drag and drop YuuWaa users can share their data with a secure link to a file that friends and family can conveniently access, even if it is too large to be emailed.

YuuWaa creates a trusted environment where safety and data confidentiality are protected. Users quickly move files between their online and USB drive spaces, and create their own seamless “Digital Data Universe”.

Juana-Catalina Rodriguez, YuuWaa sales and marketing director at Gemalto, comments: “By bundling local and online storage, portability and security, YuuWaa provides an innovative and cost-effective way for people to keep and share their Digital Data safely. We’ve ensured that the YuuWaa interface is intuitive enough for experienced and inexperienced users alike.”

Following the recent and successful launch of Justaskgemalto.com, a portal addressing consumer questions on digital security and gathering their unfulfilled needs, this is the first Gemalto product proposed to consumers to concretely address their daily concerns on digital data protection.

Typical YuuWaa users include:

·  Y-Generation: For frequent users of the web and social networks, YuuWaa makes it easy to store and share favourite movies, music and photos. Users can share their data with their friends with a secure link to a file so that they can access even if it is too large to be emailed.

·  Y-Travellers: For people on the move, YuuWaa is a quick and easy way to share files with colleagues and friends and ensure that files are backed up securely. They can choose manual or automatic backup to copy all the files on the flash drive to the YuuWaa secure server.

·  Y-Workers: Professionals can use YuuWaa to store business documents and share them at the click of a mouse. YuuWaa also offers additional protection with 128-bit SSL encryption of all data during transmission between the user’s computer and the YuuWaa secure server.

·  Y-Learners: Inexperienced users of PCs and other devices will find storing and sharing family photos and videos quick and convenient with YuuWaa. They can easily create their own Digital Data Universe without any technical knowledge.

For additional information on retailers, features, pricing and services, please visit www.yuuwaa.com.

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