Fujifilm GFX 100 Review

August 6, 2019 | Mark Goldstein |


The GFX 100's massive 102 megapixel resolution is undoubtedly the one feature that gets everyone's attention, but it's the other major improvements that have been made that really make it a step forward for both Fujifilm and medium format cameras in general, most notably the phase-detection AF system, built-in image stabilisation, class-leading viewfinder and the addition of decent 4K video.

In some ways, we'd have preferred a more modest, more affordable and more manageable 50 megapixel version of this camera with those same key improvements. 100 megapixel, 16-bit Raw, medium-format images sound great on paper, but will be overkill for all but the most demanding of users.

Likewise, the GFX 100's size and design will suit some but not others, proving to be both big and unfamiliar but at the same time easy to get to grips with in both senses of the word, once you've spent some time becoming familiar with it. It's probably the most un-Fuji-like camera that we've ever tested, but still intuitive to use once you've accepted the loss of the physical dials that so define the Fujifilm X-series brand. It's also undeniably big and heavy, yet at the same time compact and lightweight for a medium-format camera.

Then there's the £$10K price-tag, another contradictory element of the GFX 100 which at once makes it seem incredibly expensive for most but cheap for certain others, especially those coming from a medium-format background who will be delighted by the speed and handling advances that Fujifilm have made in what is traditionally a rather conservative area of the market.

All of which makes it incredibly hard to summarise the Fujifilm GFX 100 in terms of a simple binary rating. It's both a tantalising glimpse into the future for the majority of photographers and a superb everyday worktool for those lucky few who can justifiably use it in their day-to-day buisness.

4.5 stars

Ratings (out of 5)
Design 4
Features 5
Ease-of-use 4.5
Image quality 5
Value for money 4