Iggy & The Cradle is a new mini tripod and expandable universal phone holder from 3 Legged Thing. Built from from rugged ABS plastic, Iggy has an adjustable ballhead with 1/4"-20 screw mount. Iggy comes packaged with a handy GoPro adapter, and is available on its own, and in a variety of kits. Orders placed now will be shipped to arrive in time for the release date of 23rd March 2018.

Novoflex is announcing a series of lens adapters allowing 35mm and medium format lenses to be used on the Hasselblad X1D camera. The first adapters are available now for Leica R-, Leica M-, Nikon F- as well as Hasselblad V-type lenses. The introduction of adapters for Canon FD, Contax/Yashica, Minolta MD/MC and for the universal bellows of the NOVOFLEX BALPRO series is planned for early April, 2018.

To celebrate the second birthday of their PEN-F camera, Olympus have collaborated with artisanal French leather makers Bleu de Chauffe to offer new range of accessories.

The Elinchrom ELB 500 TTL is an incredibly portable and powerful battery pack combining 500Ws of power with a feature set including TTL, HSS, Active Charging and Full Asymmetry with built-in Skyport. This new ELB is designed to empower the workflow of photographers both in studio and on location.

The new Irix Edge ND32000 neutral density filter reduces incoming light by 15 stops, allowing an exposure time of up to five minutes on a sunny day!

The retail price for the Irix Edge filter ND32000 is 159 euros and it will be available on sale in the next few days.

The Sekonic L-308X is a new light meter aimed at both photographers and filmmakers. The pocket-sized Sekonic L-308X is packed with all of the latest functions, including all of those found in the L308S and L-308DC light meters. Features such as a customised new screen display and LCD backlight, Aperture (F) Priority photo mode and ISO 850, to match the native ISO of Canon cinema cameras like the C300, make the L-308X one of the most versatile and affordable photo/cine light meters available today. The Sekonic L-308X will retail for £215 in the UK.

The SpiderPro V2 Holster is designed to protect photographers from neck, shoulder and back strain that photographers with heavy DSLRs frequently face. The improved SpiderPro V2 Plate now features anti-slip rubber grips, an anti-twist pin composed of stainless steel for increased strength and an improved design for a seamless carrying experience. Compatible with any tripod, the SpiderPro V2 Plate’s design includes two universal connections suitable for any tripod plate. The SpiderPro V2 is available exclusively at WPPI 2018 and will be available worldwide in March 2018.

The Phottix Odin II TTL Flash Triggering System is now available for Pentax cameras. Developed and tested in conjunction with Pentax engineers at Ricoh Imaging in Japan, the Odin II for Pentax bring the power and control of the award-winning Odin and Indra systems to Pentax users. 

The XCLEAR Anti-gravity Mount allows you to easily mount your GoPro to most flat, smooth surfaces. Millions of suction cups work together to create a super strong vacuum, generating an almost unbelievable fix, inspiring confidence to secure your camera on to any flat, smooth surface.

The Wacom Cintiq Pro 24-inch pen display joins the previously introduced 13 and 16-inch models to form a comprehensive range of sizes for every need and workspace. The brilliant 4k display, 98% Adobe RGB color accuracy and a billion colors deliver a true-to-life visual experience. The Cintiq Pro 24 pen display models are available in the U.S., Japan and selected European countries as of March, with prices ranging from £1,899.99 to £2,399.99. The Pen & Touch version of Cintiq Pro 24 will be available in May 2018.

The Wacom Cintiq Pro Engine is a compact PC module that converts the Cintiq Pro into a powerful Windows 10 workstation. The modular Cintiq Pro Engine slots into the back of the Cintiq Pro 24, eliminating the space, cable clutter and compatibility issues that often result from  using external computers and laptops. There are two versions of Cintiq Pro Engine, i5 (£2,399.99) and Xeon (£3,419.99), available as of May 2018 in Japan, US and selected countries in Europe.

Mountainsmith have launched their latest series of adventure photography packs, designed in collaboration with world-renowned adventure photographers Andy Mann and Keith Ladzinski. The new camera pack line is composed of 6 separate products designed to protect and organize your camera equipment in the most extreme conditions.

Want to see exactly what the new Canon Speedlite 470EX-AI flash looks like in the flesh?

Check out our extensive hands-on gallery of photos of the Canon Speedlite 470EX-AI flash.

The Canon Speedlite 470EX-AI is the world’s first flashgun equipped with Artifical Intelligent Bounce. It intelligently calculates and maneuvers the flash head position automatically to create optimum lighting for outstanding images, by using a test flash to calculate the perfect angle for natural, flattering illumination, whilst automatically moving the motorised flash head into the optimum position for perfect lighting. 

Note that while it is compatible with all EOS products, the AI Bounce full-auto mode on the Canon Speedlite 470EX-AI will only work with EOS models built after 2014 - excluding EOS 2000D, EOS 4000D, 1300D, EOS M6, EOS M5 and EOS M3.

The Canon Speedlite 470EX-AI will be available in April 2018 priced at £499.99 / €599.99 / $399.99.

The Cactus RQ250 Wireless Monolight is a palm-sized, bare-bulb wireless monolight that supports wireless TTL/HSS. The RQ250 is lithium-ion battery-powered, 250 Ws, and can fire 400 full-power flashes on a single charge. The extremely compact design comes with an on-axis LED modelling light, which also functions as an AF assist.

The Sony HVL-F60RM Flash offers high-power flash output, reliable continuous performance and advanced control features with integrated radio control options. It will be available in April 2018 priced at approximately £620 / €700 / $600.

Sony introduces dual-camera shooting solution for the RX0 camera with the launch of a new release cable. The new VMC-MM2 will ship in April 2018 priced at approximately £50 / €55 / $50.

Delkin Devices have extended their industry-leading, 48-Hour Replacement Guarantee to their Premium SD memory card lines. This has previously only been available on the company’s Delkin Black product lines (pictured). That warranty has been extended to include their SD 1900X Power and SD 2000X Prime segments. Delkin will happily replace any non-working card within 48 hours or less (not including weekends), prior to receiving your non-working card.

HEX has released their DSLR and Mirrorless Camera bags in two new contemporary prints, Raven and Geo Camo. Constructed in a premium, water resistant, tarpaulin, the HEX camera bags offer optimal efficiency and protection in a modern polished design.

X-Rite have released a new update to i1Studio, the start-to-finish color management solution. The new Data Save Workflow feature is now available in i1Studio v1.1 and enables users to start the printer profiling process, pause it any time and resume automatically where they left off, providing a more efficient and flexible workflow.