Olloclip has today announced immediate availability of its olloclip mobile photography tools for the new iPhone 5S smartphone. The company's add-on lenses enhance the new features of the iPhone 5s camera, which include an 8-megapixel camera, five-element lens, autofocus, matrix metering, dynamic local tone map to ensure more true-to-life colours, 10-frames-per-second continuous shooting and a 120-frames-per-second slow motion mode. The Olloclip range includes a three-in-one photo lens ($69.99), a teleconverter and a circular polariser ($99.99) and the Olloclip Quick-Flip case ($49.99). Olloclip products can be purchased through Apple, Best Buy and other major retailers as well as via the website below.

Kenro has just launched the Reflecta RPL 306 LED studio lighting kit in the United Kingdom. Named after the number of LED lights in each unit, the 306 features dimmable LEDs with stepless light power control and an external power adapter. The LEDs have a colour temperature of 6.500 degrees Kelvin and provide an illumination of 320 lux at a distance of two metres without a filter attached. Each LED panel measures 30x31cm and weighs 1,200 grams, with the total weight of the set - including two RPL 306 lights, power adapters, stands, filters and carrying bag - being 7,950 grams. The Reflecta RPL 306 Studiokit is available now with an SRP of £432.

Fotodiox today revealed the WonderPana FreeArc for the Nikon 14-24mm lens. The WonderPana FreeArc for Nikon 14-24mm is a complete mounting system and collection of filters tailored to fit the AF-S Nikkor 14-24mm ultra-wide angle lens. Its all-metal core attaches directly onto a lens with a secure two-piece mount. With the core in place, photographers can mount any of Fotodiox’s new 145mm Slimline Filters. “Since we first introduced the original WonderPana model, photographers and cinematographers have requested the ability to rotate rectangular filters on wide-angle cameras. We are thrilled to be addressing such a popular market demand with the WonderPana FreeArc,” said Kelvin Luo, CEO of Fotodiox. “The FreeArc, combined with our assortment of high-quality filter systems, give photographers the tools they need to flawlessly capture incredible shots, ultimately advancing the industry.” The WonderPana FreeArc for Nikon 14-24mm can be ordered, starting today, for $274.95.

WD has redesigned its well-known My Book and My Book for Mac lines of external desktop drives. With USB 3.0 for speed, the new My Book lines are available in 2TB, 3TB and 4TB capacities. WD SmartWare Pro automatic back-up software with Dropbox integration offers cloud backup capabilities, and the WD Edition of Acronis True Image enables users to execute a full system backup and securely delete digital files and programs. My Book and My Book for Mac hard drives are protected by a 3-year limited warranty and are available from the WD store at wdstore.com as well as select retailers and distributors. Manufacturer's Suggested Retail Price will be $129.99 USD for the 2TB, $149.99 for the 3TB, and $179.99 for the 4TB unit.

Kenro has announced the immediate availability of the Benro GH2C carbon-fibre gimbal head in the UK and Ireland. Ideal for long distance and wildlife photography, the Benro GH2C is a specialised head for heavy-duty telephoto lenses. It is supplied with a 100mm lens plate and is compatible with the International QR system and optional Benro PL series special lens plates. Weighing 1.30kg, the Benro GH2C has a load capacity of 25kg and comes in at £563.94 including VAT.

Lowepro has just announced the Streamline 150 & 250 shoulder bags (pictured) and the Streamline Sling bag. "With their lean and modern design, the new Streamline shoulder bags are perfect for carrying today’s array of delicate gadgets," the company says. The StreamLine 150 (£33) & 250 (£37) feature two easy access, padded, soft-lined zip pockets on the front of the bag – ideal for CSC camera and extra lens, or a CSC camera with kit lens attached, or a smartpone –, and also include an expandable main compartment for personal essentials plus a separate padded compartment designed specifically to hold a tablet. The Lowepro Streamline Sling (£41) – as the name suggests – takes the super slim design and combines it with a cross-body sling strap for comfort on the go and easy access to your camera gear without having to take the bag off. Ideal for CSCs the slightly larger sling bag can also accommodate smaller entry level DSLR cameras – with a small kit lens attached.

Kenro, the UK and Ireland distributor of Reflecta photo products, has announced the immediate availability of a new studio flash kit for semi-professional photographers. Complete with sturdy carry-bag, the Reflecta Visilux StudioKit 180 comprises three compact 180Ws flash lights, together with three light stands which extend up to 220cm. There's a 70x50cm softbox with intermediate diffuser, giving the ability to diffuse the light even further. Also included is an 84cm white translucent umbrella so you can either shoot through or reflect from it, plus there's a silver umbrella of the same size to give a brighter reflective surface. The package even comes with a handy radio trigger, meaning the photographer doesn't need to use a flash synch cable to fire the lights. The Reflecta Visilux StudioKit 180 is available now with an SRP of £477.60.

Linquet is an innovative product for iPhones, iPads and Android devices that promises to not just find missing objects, but actually prevent them from getting lost or misplaced in the first place. Simply attach Linquets to your valuables - including photography accessories - and link them to your phone through Bluetooth. When a piece of gear goes out of range, an alarm will go off both on your phone and your "linqued" possession, preventing you from forgetting / losing it. From a photographer's point of view, this invention seems most useful for those who do not like to leave home without their camera - but in a more general sense, it can prevent you from misplacing or forgetting about your valuables such as your purse, tablet, keys and the like. The commercialisation of Linquet is backed by a crowdfunding campaign, which reached its goal on the very first day. The Linquet device and associated smartphone app will be free, with the company charging a monthly fee of $2.99 for the use of the service.

The Delkin CF 1050X UDMA 7 Cinema is a specialised memory card that's designed to excel in high-end recording equipment, such as 4K cameras and medium-format digital backs. Capable of recording data at speeds up to 120 MB/s, the 1050X is the company's fastest card to date. This write speed is necessary to record 4K footage with cameras such as the Canon 1D C, which requires memory cards that are UDMA 7 and have a minimum write speed of 100 MB/s to avoid dropped frames. Additionally, with a read speed of 160 MB/s, the Delin CF 1050X allows for fast image transfers from card to computer, saving valuable time. The CF 1050X Cinema card is now available and comes in 32GB, 64GB and 128GB capacities for $149.95, $349.95 and $699.95, respectively

The Tiffen Company has launced a special $100 mail-in rebate programme for customers who purchase the Lowel GL-1 Power LED Light before 1st November. The special mail-in rebate program is valid in the US and Puerto Rico. Customers who purchase the Lowel GL-1 Power LED through Tiffen or the Tiffen national network and mail in the rebate form by 12/12/13 will receive a 100 cheque via the US postal service. Qualifying customers can download the rebate form at the website below.

The Sinar rePro RC is a unique camera designed specifically for high-end digital reprography. Conveniently remote controlled (hence the RC designation), the Sinar rePro RC has a high-quality stepper motor with two speed levels which correspond to a coarse and a fine focus adjustment. The camera allows for a lateral shift of the image plane, which eliminates reflections. An auxiliary device called the Sinar Parallel enables the camera to be aligned perfectly with the subject, which is a prerequisite for correctly photographing flat art. "The battery powered Sinar Parallel is placed on the capturing table and its laser beam reflects from a mirror on the camera," the company says. "Precise alignment of the camera is achieved when the laser beam exactly hits the middle of the crosshairs of Sinar Parallel." Pricing and availability to be confirmed.

The Phottix Mitros+ is a groundbreaking new product - a third-party TTL flash with built-in radio triggering and power control functions. Currently available in a Canon ETTL compliant version, Phottix Mitros+ flashes can be remotely controlled and fired with a hotshoe-mounted Mitros+ unit or one of many compatible Phottix flash triggers. Unlike optical or infrared flash syncing solutions, radio triggering does not require direct line of sight and tends to work well indoors and out, at night and in broad daylight, over relatively long distances. The Mitros+ offers all of these triggering modes plus a 3.5mm sync port. As to basic flash functionality, the Phottix Mitros+ has a guide number of 58 (in metres), high-speed and second-curtain synchronisation modes, a zoomable tilt-swivel flash head with 24-105mm coverage (14mm with a wide-angle diffuser), an AF assist light and a quick flash mode. Three sets of flash and function information can be saved in the Mitros+’s memory and be quickly recalled when needed. The Mitros+ TTL Transceiver Flash for Canon will start to ship during October 2013. The price has not been announced yet but we expect the Mitros+ to be more affordable than its closest competitor, Canon's own Speedlite 600EX-RT. The Nikon version is expected to be released by the end of 2013.

SPEEDCinema is a portable 3 in 1 slider/rail/dolly system for filmmaking and time-lapse work, featuring. an expandable rail system and a unique reconfigurable design. Announced by Seim Effects and Atomic Feather Design, the SpeedCINEMA system features a speciel connecting rail called SPEEDTube that offers a variable-length connecting track in a highly portable package. Pre-orders are being sold on Kickstarter with the goal of raising $25,000 between September 12 and October 12, 2013. Funds from orders will be used to ramp-up production of the new system. Product delivery for the made-in-America system is planned for the first quarter of 2014. To make a contribution or simply learn more, visit the website below.

SanDisktoday announced the SanDisk Extreme Pro CFast 2.0 memory card. The 120GB1 SanDisk Extreme Pro CFast 2.0 memory card is the world’s fastest memory card, with read speeds of up to 450MB/s (3000X) and write speeds up to 350MB/s (2333X). This is the first card to utilise the CFast 2.0 specification. SanDisk Extreme Pro CFast 2.0 memory cards are available in the U.S. and Europe at select photo specialty stores and at Arri authorized storefronts in 60GB and 120GB capacities.

BosStrap has released two light versions of its sliding sling strap for CSCs, bridge cameras and camcorders. Both sliding sling straps use a special fitting that moves along the diagonally worn wide strap, and the camera attaches to the sliding fitting. In use, the camera glides up to shooting position because of the sliding fitting; the strap itself does not to move. The 64” long adjustable BosStrap LT attaches to the left camera strap lug rather than the tripod socket. The two BosStrap LT sliding string straps are priced at $46.95 and $38.95.

LockCircle has premiered the Prime Circle XE wireless programmable controller and the Prime Circle EF Pro mount. The PrimeCircle XE System is a complete range of innovative prime lenses with electronic aperture and wireless control up to 300 feet. Prime Circle XE lenses blend world-class optics (Carl Zeiss) with cine-style ergonomics complete with dedicated XE and XE-Z wireless controllers. Available in 10 different focal lengths from 15mm to 135mm, PrimeCircle XE lenses feature large focus scales on both sides of lens barrel for precise focus-puller work and a 95mm front mount across the range. The new XE - EF Pro mount offers innovative positive locking for precise and tight lens mounting, while the XE System Controller comes with programmable aperture ramping features. Deliveries are expected to start in the first week of November.

SanDisk today announced the availability of the 256GB SanDisk Extreme Pro CompactFlash memory card. The card delivers minimum sustained write speeds of 65MB/s, optimized to capture 4K and Full HD video. The 256GB SanDisk Extreme Pro CompactFlash card has transfer speeds of up to 160MB/s, and delivers fast shot speeds of up to 140MB/s for fast action and continuous burst mode shots. The cards are durability tested, include RTV silicone coating inside for added protection against shock and vibration, and perform in extreme temperatures from -13 °F to +185 °F. All this goodness comes at a price, though: the recommended retail price of the 256GB card is an eye-watering $1809.99.

ExpoImaging have launched the Rogue Safari Pop-Up Flash Booster, an attachment for DSLR cameras that concentrates light from the pop-up flash for photographing subjects at a distance. Optimised for use with telephoto zoom lenses that are 100mm and longer, the Rogue Safari focuses up to 8x more light (an improvement of up to 3 f/stops) on a subject than a DSLR’s unassisted pop-up flash. The Rogue Safari Pop-Up Flash Booster is available now for $34.95.

PNY has just revealed its new High Performance 3.0 Flash Card Reader. Commenting on this latest product release, Adrien Thebault, Storage Media Product Manager for PNY Europe, said: “With the launch of the High Performance 3.0 flash card reader we are pleased to be able to deliver an exceptional solution that delivers outstanding speeds and matches the fastest cards in PNY’s High Performance and Elite Performance range. We are confident that this latest offering will be an excellent addition to PNY’s extensive product line for imaging professionals.” The PNY High Performance 3.0 Flash Card Reader is compatible with SD(HC/XC), CF and xD cards as well as Memory Sticks. The recommended retail price is £19.99.

MindShift Gear have released a new Lens Switch Case, a lightweight and versatile unpadded modular lens/accessory pouch that can be carried on the belt of MindShift Gear’s rotation180° Professional backpack. “The Lens Switch Case solves one of the biggest problems nature and outdoor photographers face,” said MindShift Gear’s Product Manager Jerry Dodrill.  “By mounting it on the rotation180° pro backpack’s belt, photographers can quickly access their telephoto lenses, filters, and other equipment on the fly.” The Lens Switch Case is available for $42.50.