Lensbabies Press Release 07/07/04

July 7, 2004   Portland, OR.  Lensbabies, LLC, expanded its lineup of lenses to include Original Lensbabies with camera mounts that will fit virtually all SLR bodies.  Lensbabies added Pentax K, Olympus OM, Minolta Maxxum, Canon FD, Universal Screw, Minolta Manual, and Contax/Yashika mount Lensbabies to its existing product line of Canon EF and Nikon F mount Lensbabies.

The Original Lensbaby, is a flexible camera lens that creates a ‘sweet spot’ area of focus which photographers move around the image by bending the flexible lens tubing.  The lens focuses like a mini-bellows on the front of an SLR.  The shooter focuses a Lensbaby by compressing the lens with their fingertips.  Lensbaby photographs have the roughed-up look created by Holga or Diana cameras, but using a Lensbaby on your SLR is convenient, versatile, and enables you to place the subject and the sweet spot of focus anywhere in the image.

All versions of The Original Lensbaby are available for sale now at www.lensbabies.com for $96.

Read my Lensbaby Review

An image created by a Lensbaby has a circular area of sharp focus.  Photographers can control the size of the sharp area and the overall level of blur by using one of four aperture settings, which on the newly introduced Lensbaby models include:  f3.3, f5.1, f7.5, and f10.  Canon EF and Nikon F mount Lensbabies feature f2.8, f4, f5.6, and f8 apertures.

Lensbabies are rapidly finding a place in many camera bags as professional and avid amateur photographers use Lensbabies for both work and pleasure.  ?One photographer from Los Angeles told me she put a Lensbaby on her SLR and enjoyed photography for the first time in years.  Another photographer from Boston used his Lensbaby for a highly successful product shoot and did not want to tell anyone about Lensbabies— his new, secret weapon that allowed him to create a unique and compelling look.? Said company founder and Co-CEO, Craig Strong.