Intro 2020 Ltd Press Release

Intro 2020 Ltd is the official UK importer and distributor of the Lensbaby.

“The beauty of these lenses is in their calculated imperfection,” said Lensbabies founder and professional photographer Craig Strong.  Strong invented the Lensbaby in an effort to create a digital equivalent to his Holga camera.

The Original Lensbaby combines several vintage camera technologies into a novel, patent-pending combination.  The shooter focuses a Lensbaby using the same general principle used with a bellows camera – by moving the focusing collar in and out with the fingertips.  The photographer moves the ‘sweet spot’ of focus around the picture plane by bending the glass optic out of a parallel position to the image capture plane, like a tilt-shift lens.  Finally, reminiscent of Waterhouse stops, the photographer swaps apertures by removing one aperture ring and replacing it with another.

Website: Read my Lensbaby Review

The Original Lensbaby is simple and easy to use.  Most photographers get rewarding images within a short practice period.  The Original Lensbaby addresses the creative needs of today’s often completely digital photographer.  The Lensbaby creates tantalizing and gorgeous effects, but does the work in the lens rather than the photographer later applying software filters to add a creative look to their images. 

“With a Lensbaby, you can do things you can’t do in Photoshop,” said Jerry Hart, a professional photographer. (www.jhartphoto.com) Photographers have found that using a Lensbaby enhances their creativity by giving them a fresh look and a new way to create interest within their photos. 
Creativity may be the decisive reason that most photographers add a Lensbaby to their camera bag, but nostalgia is also a draw. 

The Original Lensbaby has won numerous awards in the USA including: PhotoFocus Magazine awarded Lensbabies it’s “Best of Show” award as the most outstanding product of this year’s PhotoPlus Expo.  This award comes shortly after the USA Professional Photographer Magazine awarded Lensbabies its coveted Hot 1 Award for 2004 as the best new manual focus camera lens of the year.

The Original Lensbaby is available in camera mounts for almost all SLR camera bodies: Canon, Nikon, Minolta, Pentax and the new Four-thirds.

1. Specs for Canon EOS,  Nikon F/AF,  Pentax K/AF, and Minolta Dynax mounts*
2. Focal Length: Approx. 50 mm
3. Focus Type: Manual, fingertip controlled
4. Optical glass element
5. Aperture Type: Interchangeable
6. Apertures: f2.8, f4, f5.6, f8
7. Nominal Focus: approximately 30cms
8. Maximum Focus: infinity and beyond
9. Minimum Focus:  approximately 17cms
10. Size: 8cm high x 6cm wide
11. Weight: 100gms.
12. Suggested retail price £69.99 inc VAT for all fittings.

For full information please see the Intro 2020 web site at: www.intro2020.co.uk