Phase One and ALPA plan to launch a new A-series camera system for fine art photographers. Shortly, Phase One and ALPA plan to launch a new A-series camera system that builds on the products and technologies from both industry leaders. The A-series represents a pioneering development in the market for compact solutions offering full frame medium format image quality, and is expected to be a category-defining product.

Phase One Press Release

Phase One and ALPA of Switzerland announce Alliance - Reveal Plan for a new Fine Art Camera System

COPENHAGEN and ZÜRICH, September 16th, 2014 -- Phase One A/S and ALPA Capaul & Weber Ltd. have agreed to enter into a long-term strategic and cooperative alliance in the development and marketing of premium products for the world’s most demanding fine art photographers.

Shortly, Phase One and ALPA plan to launch a new A-series camera system that builds on the products and technologies from both industry leaders. The A-series represents a pioneering development in the market for compact solutions offering full frame medium format image quality, and is expected to be a category-defining product.

ALPA co-owner, Ursula Capaul welcomes the new alliance, “We are thrilled to bring the best of ALPA compact products together with Phase One to create exciting new solutions for the world’s fine art photographers.”

“We have long dreamed of making solutions for photographers seeking more compact medium format systems," said Thomas Weber, co-owner of ALPA. “By joining together with Phase One in our new Fine Art Camera System Alliance, we can now achieve this dream.”

Henrik O. Håkonsson, CEO and President of Phase One adds, “ALPA is world renowned for its Swiss style mechanical precision and overall excellence. Now, allied with Phase One’s market-leading digital imaging products, together we can create compact high-quality products unlike anything on the market today. We look forward to delighting the world’s most demanding fine art photographers with a whole new class of exciting products.”

About Phase One

Phase One is the world’s leader in open-platform, high-end camera systems and solutions. Phase One cameras, digital backs and lenses are designed to deliver superior quality image capture and investment value. Phase One’s Capture One Pro and Media Pro software help streamline capture and post-production processes for both medium format and DSLR cameras. Phase One products are known for their quality, flexibility and speed enabling pro photographers shooting in a wide range of formats to achieve their creative visions without compromise.

Phase One is based in Copenhagen with offices in New York, London, Tokyo, Cologne, Hong Kong, Shanghai, Sydney, and Tel Aviv. Phase One and Capture One are registered trademarks of Phase One A/S. All other brand or product names are trademarks or registered trademarks of their respective holders.

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