Samsung Press Release

SAMSUNG Unveils New MINI-DV Camcorder Line That’s Feature Rich And Smaller Than Ever

Ultra Compact New Additions Bolster Samsung’s Award-Winning Camcorder Line

Las Vegas, NV - Proving that great things do come in small packages, Samsung Electronics America, Inc., an award-winning DV-technology innovator, expands its line with three new Mini-DV Camcorders, the SC-D353, SC-D455, and SC-D955. All combine superior video capture capability, enhanced usability and features, and a streamlined, lightweight design. Samsung’s full camcorder line will be on display during CES 2005 at the Samsung booth, #11024 in the Central Hall of the Las Vegas Convention Center from January 6th - 9th.

“Samsung’s newest Mini-DVs continue the company’s tradition of digital video excellence with a groundbreaking new chassis design that’s resulted in our smallest profile, most fully-featured Mini-DV Camcorders to date,” said Claude Frank, Director of Digital Audio/Video Products, Samsung Electronics America. “Our compact DV camcorders fulfill the need for ultimate portability while packing the ultimate in quality video performance, features and value.”

The ultra-compact SC-D455 packs a large amount of movie-making power into a truly minute space that’s just 53.5 x 74.5 x 102 mm (407 cc) small. Enhanced Image Quality and 10x Optical / 900x Digital Zoom keep colors brilliant and images in sharp focus. A 2.5” 123K LCD screen and color viewfinder help users arrange and execute the perfect shot. The camcorder comes with a light and connects easily to PCs via standard fire wire or USB 2.0 cable. And if the 32 MB of built-in memory isn’t enough, users can take advantage of the built-in Memory Stick Slot to expand their storage capacity.

The top-of-the-line SC-D955 combines a compact, elegant design with 12x Optical/900x Digital Zoom that provides big value in a small package. The 1.33 Megapixel CCD creates ultra-high resolution video images and produces still images at 1280 x 960 resolution. The camcorder features a built-in flash for still shots, and an analog input that allows users to record from analog devices. For the ultimate storage convenience, the SC-D955 comes equipped with 64MB of memory in addition to a Multi Card Slot that allows users to choose between Memory Stick, Memory Stick Pro, MMC Card or SD Cards.

The entry-level SC-D353 is packed with features and value. The camcorder sports a streamlined body for easy carrying, and plenty of value-enhancing features. A 680K CCD and 20x Optical / 900x Digital zoom provide excellent picture clarity and high recording flexibility. A viewfinder and 2.5” LCD screen let users plan their shots, edit scenes, and playback video. The camera also features Enhanced Image Quality with DSP6 Digital Signal Processing technology, and upgraded USB streaming capabilities (VGA, 30fps).

All three Mini-DVs employ Samsung’s latest usability enhancements. The Instant ON feature brings the camera to shooting mode in less than one second. A new battery display feature replaces the old three-step graphical battery indicator with a real time battery arc that lets users know exactly how much recording time and playing time is left. And PictBridgeä technology allows the camera to print directly to a compatible printer with a standard USB cable.

The SC-D353 will be available in February 2005 for an MSRP of $299.99; the SC-D455 will be available in March 2005 for an MSRP of $399.99 and the SC-D955 will be available in April 2005 for an MSRP of $449.99.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics, information systems and telecommunications products. The SEA organization oversees the North American operations of Samsung’s Consumer Electronics Division, Information Technology Division, Samsung Telecommunications America, Samsung Electronics Canada and Samsung Electronics Mexico. Please visit www.samsung.com for more information.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world’s largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs.