Sony have launched no less than 10 new digital imaging products today, including three 35mm full-frame cameras. They are the:

- NEX-6, A99, DSC-RX1 cameras
- NEX-VG900, NEX-VG30 camcorders
- 10-18mm, 16-50mm Power Zoom, 35mm f1.8 (all E-mount), 300mm f2.8, Planar T 50mm F1.4 ZA SSM full-frame lenses

Here are further details of all the new products…

Sony A99
The new full-frame A99 completes the Alpha range
Targeting videographers and photographers – 50/50 split
Best ever image quality in Alpha history
New leading-edge functionality
High reliability and operability – 200k shutter releases
Full-fledged Sony movie features – 60/50/25/24 frame rates, AVCHD, MP4, unique dials
24.3mp brand new sensor
Light concentration technology
Photo dioide expansion technology
Multi-segment optical low-pass filter
New Bionz processor, 14-bit RAW, area specific noise reduction
Dual AF system – two phase detection systems – 19-point AF sensor (11 cross sensors), 102-point Focal Plane AF sensor = 3D-like AF
AF-D Mode – Advanced Continuous AF mode
AF Range Control – can set a focus range
XGA OLED Tru-Finder - 2396K dots – same as in NEX-6 and 7
World’s lightest magnesium-alloy body for full-frame camera
Quick Navi Pro menu system
SD and MS, SD dual-slot
3-way tiltable LCD screen
Full HD 60p
Full-time Continuous AF Movie
PASM manual movie
Audio level display and rec level control
Headphone jack
Silent Multi Controller – absolutely silent
Simultaneous Full HD Movie output

Available beginning of November, £2500 body only

Sony Cyber-shot DSC-RX1
Smartphones sold double the amount of compact cameras in 2011
Image quality is #1 priority for DSC = launch of RX100 in July – step-up compact
No 1 premium compact in UK after 4 weeks

The RX1 is the world’s first fixed-lens compact camera with a 35mm full-frame sensor
Same 24.3mp sensor as A99
F2 Carl Zeiss Sonnar T 35mm lens
Same Bionz processer as A99
Unified fixed-lens design for incredible image quality
Beautiful compact body
Copper-coloured lens ring on all 3 full-frame models
100-25600, expanded to ISO 50-102400 with multi-frame NR
9 aperture blades
Advanced Aspherical (AA) lens elements allows RX1 to be so compact – made by Carl Zeiss, patented by Sony
3 lens rings – one switches to macro mode (20cms), aperture ring, focusing ring
Focus mode dial, Custom button, Control wheel
Full 1080p HD video, 24p cinematic mode, full manual control
Accessories – Optical Viewfinder FDA-V1K, Lens Hood, Thumb Grip TGA-1, Electronic Viewfinder
Aimed at professional high-amateurs

£2600, available beginning of December

Sony NEX-6
Professional quality in your pocket
Targeted at DSLR intenders – fits between 5 and 7 series
DSLR operability, advanced AF system, Wi-fi
Looks identical to NEX-7
Hybrid AF – Phase-detection + Contrast-detection AF – same as in NEX-5R
10fps with AF tracking
APS-C sensor,  16.1mp, ISO 25600
Exposure mode dial, control dial, control wheel and Fn button
XGA OLED Tru-finder – same as NEX-7 – 2,395k-dot
Built-in flash and new accessory shoe – Multi Interface Shoe with pins allows mounting of more powerful flash – cross-category terminal that can accept Handycam and Cybershot accessories
PlayMemories Camera Apps
Wi-fi support

Available in early November
Body £710
16-50mm Power Zoom kit- £830
16-50mm Power Zoom + 55-210mm - £1030

Lenses
16-50mm Power Zoom F3.5-5.6 OSS – half the size of the standard18-55m kit lens - £310
10-18mm F4 OSS - £750
E 35mm F1.8 OSS - £400

13 lenses in total now available
2 more new ones to go before end of 2012…

Sony NEX-VG900E Handycam
World’s first interchangeable lens digital HD video camera with 35mm full-frame sensor
Aimed at high-end videographers
Filming more than 30mins in a row
The Spielberg of tomorrow
HD 50p / 25p / 24p AVCHD format
EA3 A-Mount adapter also launching – supplied with the VG900E – accepts DT lenses and other manufacturers
Customisable direct buttons
Zoom seesaw lever
3inch Xtrafine touchpanel
Same viewfinder as A99

Mid-November launch, £3000 TBC

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