The new Leica SOFORT instant camera combines the world of Leica inspiration, creativity and expertise with the fun and fascination of instant film photography, for the very first time. Different from other instant cameras in many ways, the inimitable, timeless style of the Leica SOFORT was created specially by the Leica design team in Germany, uniting the retro-modern magic of instant photography with the renowned quality and originality of the Leica brand. The Leica SOFORT instant camera in a choice of white, orange and mint is scheduled to be available from November 2016, at a suggested retail price of £215 including VAT / $299 in the US.

The ZEISS Loxia 2.4/85 is a new portrait lens for Sony mirrorless full-frame cameras with E mount. The new Loxia 2.4/85 with its seven lens elements in seven groups has been designed for digital sensors and is based on an optimized ZEISS Sonnar design. The lens has a minimum object distance of 0.80 meters. The manual focus ring has a rotation angle of 220 degrees and enables the subtlest variations of focusing. The large aperture of f/2.4 combined with the high-quality optical design ensures an appealing bokeh. The electronic interface transfers lens data (EXIF) as well as focus movements. Global delivery of the ZEISS Loxia 2.4/85 will begin at the beginning of December 2016. The recommended retail sales price is 1,399 euros (including 19% VAT in Germany) or 1,399 US$.

The new Profoto D2 monolight can freeze action at up to 1/63,000 of a second, shoot bursts of 20 images per second and sync with camera shutter speeds as fast as 1/8,000 of a second. The Profoto  D2 brings pin sharp clarity with a flash duration of up to 1/63,000 of a second, which makes it faster than most high-end studio packs on the market. Better still, it offers super short flash duration across the full energy range. In terms of output, the D2 is available in 500Ws and 1000Ws versions. The Profoto D2 is released Sept 15, 2016. Both the 500Ws and 1000Ws versions are available in different kit configurations.

The new Canon EOS M5 compact system camera features a 24.2 Megapixel APS-C CMOS sensor and Dual Pixel CMOS AF. The EOS M5 also has a DIGIC 7 processor, DSLR-level AF speed and accuracy, 9fps continuous shooting, and Full HD 60p movies. The EOS M5 body only will be available from end-November 2016 with an RRP of £1,049 / $979. The EOS M5 with the EF-M 15-45mm f/3.5-6.3 IS STM lens will be available from end-November 2016 with an RRP of £1,149 / $1099. The EOS M5 with the new EF-M 18-150mm f/3.5-6.3 IS STM lens will be available from mid-December 2016 with an RRP of £1,399 / $1479.

Also introduced today, the EF-M 18-150mm f/3.5-6.3 IS STM is the ideal all-occasion lens for EOS M cameras, with a versatile 8.3x optical zoom and 4-stop Image Stabilizer for sharp, handheld shots. The EF-M 18-150mm f/3.5-6.3 IS STM lens will be available from mid-December 2016 with an RRP of £429 / $499.

Canon has  launched the EF 70-300mm F/4-5.6 IS II USM with fast, whisper quiet Nano USM for wildlife and sports. Replacing the EF 70-300mm f/4-5.6 IS USM, the sleek and compact EF 70-300mm F/4-5.6 IS II USM has an impressive 70-300mm focal range, helping you capture a variety of subjects from a distance, and whilst on-the-move, whether you’re looking to shoot sports, wildlife, action or movies. The EF 70-300mm F4-5.6 IS II USM will be available from November 2016 with an RRP of £499 / $549.

The Tether Tools Case Air Wireless Tethering System is an innovative camera controller that connects and transfers images instantly from a camera to a smartphone, tablet or computer. Case Air offers remote control of advanced camera settings including focus adjustments, exposure settings, bracketing, time-lapse, HDR, and more. View images on a larger screen to check critical focus and composition or use live-view or movie mode for real-time capture to share and collaborate as images are created. The complete system and accessories will be globally available through Tether Tools’ authorized resellers and at http://www.TetherTools.com in late October.

Formatt-Hitech have announced the Firecrest 100mm filter holder. It features new top and bottom covers to almost completely eliminate light leakage when shooting long exposure, with interchangeable end caps for use with 100x100 filters or 100x125/150mm graduated filters.

Venus Optics have unveiled the new Laowa 15mm f/2 FE Zero-D and the Laowa 7.5mm f/2 MFT lenses. The Laowa 15mm f/2 FE is currently the World’s Fastest 15mm rectilinear lens for Full Frame cameras. The Laowa 7.5mm f/2 MFT is the widest f/2 rectilinear lens ever designed for Micro Four Thirds Cameras. The Laowa 15mm f/2 FE Zero-D and the Laowa 7.5mm f/2 MFT will be available to the market in early 2017.

YI Technology will unveil its newest innovative camera product exclusively at Photokina. This mysterious new camera represents the company’s latest market entry and furthers YI Technology’s drive to change the rules by once again bringing the best, professional-level imaging technologies and innovations together in simple, elegant and easy to use products at great values.

Leica Camera has unveiled a very special limited edition of its classic rangefinder camera: the Leica M-P ‘TITANIUM’ Set. The Leica M-P ‘TITANIUM’ is the fifth annual edition to be made from titanium, lending the camera and lens an exceptionally elegant and distinctive appearance. The set consists of a Leica M-P (Typ 240) digital camera and two lenses – a Leica Summicron-M 28mm f/2 ASPH. and a Leica APO-Summicron-M 50mm f/2 ASPH. – and will be strictly limited to 333 units globally. The Leica M-P ‘TITANIUM’ Set is scheduled to be available in the UK from mid October 2016 at a suggested retail price of £17,500 including VAT.

The renowned Sony VEGAS Pro and Movie Studio video editing product lines will be sold by MAGIX under the umbrella brand “VEGAS Creative Software“. The website of the same name, vegascreativesoftware.com, went live just a few days ago. There the company will introduce the long-awaited new version VEGAS Pro 14 on September 20, 2016.

Aurora HDR 2017, the new and improved version of Macphun’s award winning photo editing software downloaded over 600,000 times, is now available for preorder at aurorahdr.com/2017. Aurora HDR 2017 is the onestop tool kit for casual and pro photographers. An improved user interface, along with faster performance and new powerful features, make for more versatility and higher quality images than before.

Think Tank Photo has released the Airport Advantage rolling camera bag, designed for traveling on commuter or regional jets. The bag’s customized interior holds the maximum amount of gear that will fit in overhead bins or under seats. In addition, its ultralight design lets photographers pack more gear while staying under airlines’ increasingly vigilant weight restrictions.

MIOPS has launched its latest Kickstarter campaign to support its new MIOPS MOBILE, a versatile smartphone-based wireless camera remote. MIOPS MOBILE allows DSLR or mirrorless camera owners looking to harness the power of their smartphone to create infinitely creative photos. MIOPS MOBILE utilizes the smartphone’s built-in capabilities to remotely fire the camera with various creative modes like Vibration, Sound, Motion, Distance as well as advanced Timelapse modes, all from an easy-to-use smartphone app.

Adobe have announced an update to Lightroom for mobile, making it one of the first apps for capturing Adobe DNG photos on iOS 10 devices. Lightroom for mobile 2.5 delivers an end-to-end Adobe DNG raw mobile photography workflow while also adding support for the new wide gamut P3 color space found in the iPad Pro 9.7 and the soon-to-be-released iPhone 7 and 7 Plus.

Zeiss have released a teaser for a new Sony A7-series lens on Facebook and Twitter. The announcement reads "Hey friends of the Sony α7! At photokina you will have the chance to test a new lens. The announcement will follow soon! What‘s your guess? #ZEISSphk16". From the design, we'd guess at a new manual focus Loxia...

The Tokina FíRIN 20mm F2 FE MF is a new wide-angle, manual focus lens for Sony E-Mount full frame mirrorless cameras. It is a perfect match to a Sony A7 series body in terms of design, high-precision Japanese made parts and form factor. The FíRIN 20mm F2 FE MF performs excellent optical abilities due to perfectly placed two all-glass precision molded aspherical elements with 3 Super-Low Dispersion (SD) glass lens elements. It has the ability to encode and transmit aperture, distance and optical data to the camera body making this lens fully suitable in terms of using MF assist function, 5 axis image stabilization and view finder electronic distance scale. The Tokina FíRIN 20mm F2 FE MF will be available in the First Quarter, 2017.