The ZEISS Loxia 2.8/21 is a super wide angle lens for compact full-frame cameras with E-mount. With a new optical design based on the ZEISS Distagon, the Zeiss Loxia 21mm lens has an angular field exceeding 91 degrees (diagonal) on a full-frame camera and a minimum object distance of just 0.25 meters (9.84”).

The ZEISS Loxia 2.8/21 will be available worldwide starting December 2015. The lens shade is included with delivery. The recommended retail price is USD 1,499 (excl. VAT) or EUR 1,259.66 (excl. VAT).*

Originally developed to work with Eyefi's Mobi SD Cards, the Eyefi Mobi smartphone app (iOS, Android) now supports over 50 cameras with built-in WiFi. Original-resolution photos -- and now, videos -- shot with any of the 50+ WiFi cameras supported by Eyefi are instantly transferred from the camera to a smartphone, tablet or desktop, and then to Eyefi Cloud. "For the first time, photographers now have a single app and cloud service that elegantly manages what they shoot on every camera they use," said Matt DiMaria, Eyefi CEO. "With Eyefi Cloud as their media hub, photographers can spend more time taking and enjoying photos, and zero time messing with cables and a patchwork quilt of desktop and mobile apps." Do note that in order to use the native WiFi camera capabilities of the apps, you must be an Eyefi Cloud subscriber. Existing subscribers will get the new feature for free.

In Spring 2016 Voigtländer will release a new line of Sony-E-Mount lenses including a 10mm f/5.6 Hyper-Wide-Heliar, a 12mm f/5.6 Ultra-Wide-Heliar and a 15mm f/4.5 Super-Wide-Heliar. While the 12mm and 15mm primes are already available in M-mount versions, the 10mm focal length is completely new. The new E-mount lenses will be equipped with all the necessary contacts to transmit data such as focal length, aperture and camera-to-subject distance, so that they can be included in the EXIF information embedded in the image files produced by the camera. Additionally, all three lenses will incorporate a stepless aperture control mechanism, a feature that's especially important for videographers. Pricing and specifications have yet to be communicated.

Tamron have announced the upcoming launch of a dedicated lens case for their SP 150-600mm f/5-6.3 Di VC USD lens. Sold as an optional accessory, the Tamron A011 lens case (Model LA011) features a padded removable shoulder strap, double zippered closure and a couple of side pockets for your lens accessories and smartphone. The case will go on sale on 15 October 2015 in Japan, and will also be available internationally. Pricing to be confirmed. Additionally, the company announced that their A011TL tripod collar (for the same lens) will also start shipping on 15th October.

To mark their 30th birthday, Eloquent Light Photography Workshops are inviting photographers to enter a prize draw this October for a chance to win one of over 30 great prizes valued at over $10,000. Based in Santa Fe, Eloquent Light was founded by award-art photographer Craig Varjabedian in 1986. The company has conducted workshops at some of the most inspiring locations in the American West, from the Rocky Mountains to the Pacific coast. You can enter the celebration prize draw at the website below. Prizes up for grabs include an Eloquent Light Photography Workshop gift certificate, a fine art photograph by Craig Varjabedian, gorgeous art books, photography equipment and software from Eloquent Light's workshop sponsors.

Palo Alto based startup Light has announced the L16, a new kind of imaging device sporting 16 camera modules. Roughly the size of an iPhone 6S Plus in a case, the Light L16 has 5 cameras with 35mm equivalent lenses, 5 modules with 70mm equivalent primes and 6 units boasting 150mm equivalent telephoto lenses. Each camera module utilises a small imaging chip of the kind typically  used in smartphones. The 35mm equivalent units have a traditional, vertically stacked optical arrangement, whilst the 70mm and 150mm equivalent ones utilise a folded-optics design. When taking a picture, 10 of the cameras fire simultaneously and the resulting images are then "computationally fused" to create a clear, highly detailed final photograph (up to 52 megapixels when shooting at the 35mm or 70mm focal lengths). When working at the 150mm end, there is no superresolution advantage - the final images will have 13 megapixels, which is the native pixel count of the individual sensors used - but having multiple cameras take the same shot at the same time still helps with keeping noise levels down and producing HDR imagery even for moving subjects. Additionally, the Light L16 uses depth mapping to allow for post-capture adjustment of the point of focus and depth of field.

Manfrotto today announced the Off Road ThrilLED continuous light. Designed specifically for GoPro cameras, the Manfrotto Off Road ThrilLED is a compact portable light featuring a high-quality LED with three dimmable levels of intensity, plus Surface Mount Technology for natural skin tones. A simple knob means that the LED light quickly attaches to its super lightweight aluminium bracket, guaranteeing extra stability. The bracket closely fits the GoPro and ensures a perfectly correct alignment of the LED light with the camera. Compatible with the GoPro HERO4, HERO3+ and HERO3 models, the Off Road ThrilLED is priced at £74.95

Manfrotto has launched the Pixi Xtreme and Pixi Smart mini-tripod kits. The Pixi Xtreme consists of a special version of the Pixi with custom graphics in a kit with a GoPro tripod mount adapter, whereas the Pixi Smart (pictured) is a bundle featuring a black Pixi and a universal smartphone clamp. Prices start at £29.95.

Epson today announced the Epson SureColor P400 13-inch photo printer. Designed for photography enthusiasts, advanced amateur photographers and creative hobbyists, the SureColor P400 combines an advanced MicroPiezo AMC printhead with next-generation Epson UltraChrome HG2 pigment inks driven by enhanced AccuPhoto HD imaging technology to produce consistent output with smooth gradations and exhibition-quality prints. The SureColor P400 also offers a comprehensive set of connectivity options including USB 2.0, wireless 802.11n, WiFi Direct and 100 Mbit Ethernet. The printer will be demonstrated for the first time in North America at PhotoPlus Expo, taking place from 22 –24 October at the Javits Convention Center in New York City, and is available now through authorised resellers for $599.

The Manfrotto Pixi Evo is a new model in the company's Pixi range of mini-tripods. Featuring adjustable and extendable 2-section legs, the new Pixi Evo is a lightweight, portable solution for enthusiast and hobbyist photographers looking for a versatile and sturdy support for larger lenses. Boasting two different leg angles with a sliding selector, the Manfrotto Pixi Evo enables users to shoot ground level images with a wide range of devices up to 2.5Kg/5.5lbs. The tripod is available for £44.95

Tenba has updated its Messenger DNA line with quiet velcro strips and new colour options. “Everyone loves the security of velcro, but they hate the sound it makes,” says Peter Waisnor, Vice President of Tenba. “We searched for a solution that would allow the bag to close securely, but still enable the user to open it silently. We found our solution in a velcro developed for the military, so that soldiers could open packs and pockets in the field without drawing attention.” Available in graphite grey, olive green, cobalt blue and dark copper; the new camera bags are shipping now, with retail prices of $89.95 for the DNA 8, $139.95 for the DNA 11, $159.95 for the DNA 13 and $169.95 for the DNA 15.

In addition to releasing Capture CC and Photoshop Fix, Adobe have announced various updates to their existing Creative Cloud applications and services, as well as Adobe Stock. Describing their vision for Creative Cloud as a “connected creative canvas” where people create and share their work from anywhere, Adobe today added new Touch capabilities to their desktop applications including Photoshop CC, Illustrator CC and Premiere Pro CC. The recently launched Adobe Stock marketplace will soon support the download and purchase of video content, and add the ability to search for and browse assets directly from Creative Cloud Libraries. The company also announced Adobe Portfolio, a new way to create beautiful, simple, creative portfolio websites; unveiled feature updates to its popular Creative Cloud Photography plan; and introduced powerful new editing capabilities for Lightroom for web.

Adobe today released two new mobile apps, Photoshop Fix and Capture CC. Available today, Photoshop Fix offers a retouching and restoration-focused image editing experience on a mobile device courtesy of a simple, intuitive touch interface that makes Photoshop desktop features like the Healing Brush and Liquify available for real retouching work on iPad and iPhone. Adobe Capture CC combines the capabilities of Adobe Brush, Adobe Shape, Adobe Color and Adobe Hue into a single app and the captured design asset can be used as a brush, shape or colour theme for professional work.