Hasselblad today unveiled a limited-edition Hasselblad H4D produced in cooperation with Ferrari. Finished in a new Ferrari colour called rosso fuoco, or fire red, the Hasselblad H4D Ferrari Edition has been created in celebration of two of the most iconic European brands, both of which started their career in the 1950s. Limited to just 499 cameras worldwide, this special edition camera was unveiled this morning at the Photokina trade show, and we were there to snap a few pictures of it for you.

Sigma has a bright all-white stand at Photokina, with a mock-up of the new Sigma SD1 digital SLR taking centre-stage. The camera body, which is displayed in a glass showcase, is a fairly hefty affair; this should be good news for any photographer with large hands. Also on display is the new APO MACRO 150mm f/2.8 EX DG OS HSM, which is a new version of Sigma’s highly regarded telemacro lens, updated with a quiet “hyper-sonic” autofocus motor and optical image stabilisation. In addition to seeing the new products in the flesh, visitors can also try out some of Sigma’s current offerings, including the giant olive-green Sigma APO 200-500mm f/2.8 EX DG telezoom. The stand has a stage where demonstrations of various kinds take place on a regular basis.

Ricoh has a rather small stand at Photokina, but it has something new and exciting to offer to visitors. The centre of attention is the newly announced Ricoh GR LENS A12 28 mm F2.5, a new lens-sensor module for the Ricoh GXR system. Having an actual focal length of 18.3mm and an APS-C sized sensor, the new module offers an angle of view similar to that of a 28mm lens on a 35mm camera. The samples displayed at the booth are working prototypes rather than production units, meaning visitors are not allowed to save shots on their own memory cards, but the modules are still worth trying out.

Leica has a mid-sized stand in a corner of Hall 2.1, featuring the company’s M and S series products as well as its compact cameras. New products of note include the Leica M9 Titanium, displayed under glass with a matching Summicron

Summilux-M 35mm f/1.4 ASPH. lens and accessories, an all-black version of the Leica X1, and the D-Lux 5 and V-Lux 2 compacts co-developed with Panasonic. Samples of all of these - excluding the M9 Titanium - are provided for people to try out. Visitors to the stand also have the chance of getting some hands-on time with current M series and S system cameras and lenses. In the back of the booth there is a gallery of large prints of photos taken by Leica photographers.

Panasonic has a large and spacious booth at Photokina, and we were there to show you what’s on display. The new Panasonic GH2 is of course the centre of attention, along with the three new lenses announced yesterday. The 14mm f/2.5 pancake is an extremely tiny affair that makes Panasonic’s other pancake lens - the 20mm f/1.7 - look bulky in comparison. By contrast, the 100-300mm telezoom is a rather hefty piece of glass - at least for a Micro Four Thirds lens. One does have to remember though that this is a lens that covers a focal range similar to that of an imaginary 200-600mm lens in 35mm format - with that in mind, it does not look all that big, actually. The third new lens - the Lumix G 12.5mm f/12 - is the first 3D offering for the Micro Four Thirds mount. This is a tiny and very exotic-looking lens that allows the Panasonic GH2 to take 3D images that can be played back on 3D television sets and viewed with the help of special glasses.

Panasonic announced the new Lumix DMC-GH2 yesterday, and we got a chance to try out a working product at their booth. Our first impression was, “wow, this thing is really fast to focus!” Panasonic claims AF speeds as fast as 0.1 second with the 14-140mm lens set to its widest setting - and indeed, we found that focus acquisition was basically instantaneous at that focal length, even in the relatively dim lighting of the stand. What was possibly even more impressive though was that it focussed almost as quickly with the lens zoomed all the way in to 140mm - it was almost scary to see a completely blurred subject standing at the other end of the room snap into focus in a fraction of a second. Of course further testing needs to be done to see if this blazing speed doesn’t compromise accuracy, but our first impressions were extremely favourable.

The Canon stand dominates Hall 3.2 at Photokina, with the imaging giant using an origami theme to showcase its latest products, Chief among them is the EOS 60D DSLR and the usual array of super-telephoto lenses, along with the recently announced G12, SX30IS and new lenses. Canon are also providing an interesting glimpse into the way they develop products with a display of EOS 7D concept drawings and early mockups, along with an exploded internal view of the G12. As you’d expect video is also featuring prominently, alongside new PIXMA printers and the ever-popular expert techniques sessions that always draw big crowds.

Want to see exactly what the new Canon EOS 60D DSLR digital camera looks like?

Then check out our hands-on photo gallery of the Canon EOS 60D DSLR.

Want to see exactly what the new Canon Powershot G12 compact digital camera looks like?

Then check out our hands-on photo gallery of the flagship Canon Powershot G12 compact.

Want to see exactly what the new Canon Powershot SX30IS compact digital camera looks like?

Then check out our hands-on photo gallery of the ultra-zoom Canon Powershot SX30IS compact, sporting its incredible 35x zoom lens.

Want to see exactly what the new Canon lenses look like, including the 8-15mm fisheye?

Then check out our hands-on photo gallery of the new additions to Canon’s extensive range of lenses.

The Leica M9 Titanium is an exclusive special edition made in collaboration with the chief designer of the Volkswagen Group, Walter de’Silva. This special edition is strictly limited to just 500 cameras worldwide, and is offered as a set together with a LEICA SUMMILUX-M 35mm f/1.4 ASPH. lens, whose exterior metal components are also manufactured from solid titanium. The LEICA M9 Titanium set will be available in the UK from the end of November 2010 for £19,800.

The Leica D-LUX 5 is a high-performance compact digital camera with full creative control. Based on the Panasonic Lumix DMC-LX5, the Leica DLux 2 features a fast 24-90mm f/2 - 3.3 lens, 1/1.63” sensor and 720p video. The Leica D-LUX 5 is supplied with Adobe Photoshop Lightroom 3 and there’s a full range of optional accessories including the EVF1 electronic viewfinder, CF 22 flash, handgrip and optional bags and cases. The Leica D-LUX 5 will be available in the UK from October 2010 for £630, with the EVF1 costing £270.

The Leica V-LUX 2 is a new super-zoom compact for travel and nature photography. Based on the Panasonic Lumic DMC-FZ100, the 14 megapixel VLux 2 features a 24x, 25-600mm super-zoom lens, 3’’ rotating LCD display and 1080i-AVCHD Full HD video. The Leica V-LUX 2 is supplied with Adobe Photoshop and Premiere Elements 8 and will be available in the UK from October 2010 for £675. An outdoor case will be available for the V-LUX 2 for £135.

The Leica X1 is now available in elegant black. The X1 Black, which is made in Germany, will have a more coarsely-textured leather trim, and will offer the same high specifications and accessory range as the original model. The Leica X1 Black will be available in the UK from October 2010 for £1,395 (camera only), £1,500 including Leica Ever-Ready Case or £1,790 including Leica Ever-Ready Case, Hand Grip and Viewfinder.

Adobe Photoshop Elements 9 allows you to organise, edit, create and share extraordinary photos. Photoshop CS5’s Content Aware Fill feature has filtered down to the Spot Healing Brush to quickly de-clutter or repair photos, the new Photomerge Style Match automatically applies qualities like contrast or colour tone from one photo to another, and the popular Photoshop Elements Organiser is now available on both the Windows and Mac. Adobe Photoshop Elements 9 for Windows and Mac is available now for Windows and Mac for a suggested retail price £77.

The Sigma EF-610 DG SUPER is a new flashgun with a powerful Guide Number of 61. Among the advanced features of the EF 610 DG SUPER is a modeling flash function, multi-pulse flash, TTL wireless flash, FP (high speed) flash, rear-curtain Synchro flash and manual flash mode. The autozoom function automatically sets the optimum illumination angle in accordance with the lens’ focal length in a range from 24mm to 105mm. When the built-in Wide Panel is used, the flash can cover an angle of 17mm. For bounce flash, the flashgun head can be tilted up by 90 degrees, to the left by 180 degrees, or to the right by 90 degrees.

The Sigma EF-610 DG ST flashgun features a powerful Guide Number of 61. The autozoom function automatically sets the optimum illumination angle in accordance with the lens’ focal length in a range from 24mm to 105mm. When the built-in Wide Panel is used, the EF-610 DG ST can cover the angle of 17mm. For bounce flash, the EF-610 DG ST flashgun head can be tilted up by 90 degrees, to the left by 180 degrees, or to the right by 90 degrees. The EF-610 DG ST can also be tilted down by 7 degrees allowing ease of use for close-up photography.

Want to see exactly what the new Fujifilm X100 rangefinder-like digital camera looks like?

Then check out our exclusive hands-on photo gallery of the prototype X100 ahead of its debut at tomorrow’s Photokina opening day.

Update: We’ve added some more photos of the X100 from the Fujifilm stand - plus the X100 price has been announced - £900, $999, 999 Euros…