The Hasselblad HC Macro 120-II is a 120mm macro lens for Hasselblad H4D medium-format digital SLR cameras. Compared to the previous iteration of the lens, the Mark II version offers improved correction of longitudinal chromatic aberrations, higher resolution and better close-up performance. Constructed of nine lens elements, the Hasselblad HC Macro 120-II features a maximum reproduction ratio of 1:1 at a close-focus point of 39cm.

The Hasselblad HC 50-II is a 50mm lens which has an angle of view similar to that of a 31.4mm lens mounted to a 35mm body. Improvemetns over the first version of this lens include an updated optical design resulting in more even performance across the frame, and better close-up capabilities. Featuring 11 optical elements in 7 groups, the Hasselblad HC 50-II has a maximum aperture of f/3.5 and a close focus point of 60cm.

The Hasselblad H4D-31 is a 31-megapixel version of the Hasselblad H4D medium-format digital SLR camera, which sells for less than €10,000 including a lens. Equipped with the same advanced technology as the H4D-40, the H4D-31, features Hasselblad’s True Focus, which provides focusing accuracy throughout the image field – even at close range with shallow depth-of-field.Featuring the company’s Hasselblad Natural Color Solution with its single colour profile, the Hasselblad H4D-31 makes it easy for medium-format photographers to get professional results from the camera. Currently shipping, the H4D-31 is available in two configurations, both with the latest version of Hasselblad’s Phocus 2.6 software. The first kit includes an 80mm lens, whereas the other offers a digital solution for V-system users by bundling the H4D-31 with a CF-lens adapter. Both options are priced at €9,995+VAT.

The Hasselblad CFV-50 (shown above with Hasselblad 202FA camera body) is a new 50-megapixel digital back for Hasselblad V-system cameras. Joining the ranks of the company’s CFV-16 and CFV-39 offerings, the Hasselblad CFV-50 is the third digital solution for V-system users. Compatible with virtually all existing V-cameras, including the 202FA/203FE/205FCC models, the CFV-50 (€11,990) offers cable-free operation and optimised integration between back, body and lens, Hasselblad says.

Ricoh have announced three new products this week - the A12 28mm wide-angle camera unit for the GXR system, and the robust G700 SE and G700 compacts. The latter two cameras aren’t being displayed on the stand, so our gallery of hands-on photos is your first chance to see them.

Sony have most of Hall 5.2 to themselves, with their new range of pellicle mirror SLR cameras taking centre-stage alongside the popular NEX cameras. We spotted a long row of different coloured NEX models which are all colours that aren’t available in the shops yet. In terms of new-at-the-show products, the mockup of the A700 replacement (A77?) that we featured yesterday was generating most interest in press circles, alhough the public seemed more interested in the BMX skills demonstration being used to test the A55 and A33 to their speedy limits. Video and in particular 3D are also being heavily pushed, with spectacle-wearing people browsing photos on Sony’s new 3DTV range.

Update: We’ve added some photos of the vast array of adpapters that allow old lenses to be used with the Sony NEX cameras, plus close-up shots of the 9 proposed NEX colours and hands-on with the new Bloggie Touch.

Tamron are drawing the crowds here at Photokina with a series of fashion shows and demos. Their recently announced 70-300mm F/4-5.6 Di lens is getting a lot of attention too - I tried it out on a Canon 5D Mk II and the autofocus system was fast and accurate, despite the low light levels of the show. There are a few resized shots in our Tamron stand gallery which show what the lens is capable of. Also of interest are a number of displays containing some of the seemingly vast number of lenses that Tamron produce and a chance to try out some of the bigger zooms for yourself.

Carl Zeiss have a large stand at Photokina showcasing their extensive range of high-quality lenses. Their main new product for the show is the Distagon T 1.4 35mm ZF/ZE.2 lens which is available for Nikon and Canon, plus an optical viewfinder and circular polariser. Perhaps more interesting for visitors is the giant replica lens which houses a history of Carl Zeiss, tracing the company’s progression through 120 years of history.

We checked out Schneider Kreuznach’s booth to see what their new tilt-shift lenses looked like in the flesh. The company had announced three perspective control lenses just prior to Photokina, and all three were on display at their stand. Two of them, the PC-TS Super-Angulon 50mm f/2.8 HM and the PC-TS Makro-Symmar 90mm f/4 HM, will be made in Canon, Nikon, Pentax and Sony mounts. The first was shown attached to a Nikon D3, whereas the second was mounted to a Canon EOS 1Ds Mark II. According to one salesman on the stand, the lenses will cost approximately €2,400+VAT and €2,300+VAT, respectively. We got our hands on the third PC-TS lens - the Schneider Kreuznach PC-TS Apo-Digitar 5.6 / 120 HM Aspheric made for Mamiya / Phase One system cameras - as well, which will sell for around €3,350+VAT.

One of the bigger surprises at Photokina is Sigma’s new flagship DSLR, the SD1. Featuring a 46 megapixel 24×16mm APS-C X3 image sensor that took subsidiary company Foveon 2 years to develop, and a weather-sealed magnesium body, the Sigma SD1 will be launched in February 2011 at a very rough price of around £1,800-2,000 in the UK.

We grabbed some hands-on time with the new Sigma SD1, and also both variants of the new Sigma EF-610 DG flashgun and the 120-300mm f/2.8 EX DG OS HSM, which Sigma claim is their best-ever telephoto lens. Here are 17 hands-on photos of the Sigma SD1 DSLR camera.

At Photokina 2010 Epson have unveiled three new large-format printers aimed at photographers, the 4900, 7890 and 9890 models. Featuring 98% Pantone coverage and an optional built-in spectrometer, the Epson 4900 costs £2295 and will be available in November. We grabbed a few photos of the 4900 and its much bigger siblings, the 24 inch 7890 and the 44 inch 9890. Also on show at the Epson stand is a large area devoted to th company’s recent Signature Worthy and Digigraphie Workflow initiatives.

Kodak have a comparatively small stand at Photokina this year, especially compared with the massive presence that they had at the last show in 2008. Digital cameras only play a small part in Kodak’s line-up, with the expert-led K-Zone techniques area generating the most interest amongst visitors. Also on show is the new Kodak Portra 400 film emulsion, photobooks and photo finishing printers, and an impressive interactive touchscreen display showing off the company’s product range.

General Imaging have a large but relatively quiet stand that’s mainly concentrated on their fashion-focused Jason Wu range of stylish point and shoot cameras. We did find a new product hidden away the back of the stand - a Nikon wannabe in the form of the PJ1 camera featuring, you’ve guessed it, a built-in projector. Also on display are the DV1 waterproof model, the X5 superzoom, and for some reason a Formula 1 video game simulator.

What does it feel like to hold a £20,000, limited edition camera? We found out as Leica showed off their new M9 Titanium camera, lovingly created by the chief designer of the Volkswagen Group, Walter de’Silva. The hand-crafted box itself is a thing of beauty, with an accompanying book detailing the design process of the M9 Titanium in intricate detail, including 5 early designs. With virtually every part milled from solid titanium, a scratch proof glass LCD screen and a special fingerprint-proof finish applied in Switzerland, the Leica M9 Titanium should look as good in 100 years as it does now.

The out-of-reach M9 Titanium isn’t the only new product that Leica are showcasing at Photokina. They’re also featuring two new compacts, the D-Lux 5 and V-Lux 2, which are “heavily influenced” by the Panasonic LX5 and FZ100 cameras. Key differences between the look-alikes include a different finish, modified firmware with simpler menus, Leica’s own RWL RAW files format,tweaked JPEG output. and that all-important Leica red dot. The D-Lux 5 also includes a full copy of Lightroom 3 in the box, which may persuade you to pay the price premium over the regular LX5…

Here are 16 hands-on photos of the Leica D-Lux 5, V-Lux 2, and X1 Black digital compact cameras.

The two main attractions of the Olympus booth are the super-tough Olympus E-5 digital SLR and the PEN system of compact interchangeable-lens digital cameras. A fairly large area of the stand is dedicated to the E-5, with an Olympus representative demonstrating the ruggedness of the camera. When we were there he was standing on three layers of large glass plates supported by four Olympus E-5 bodies, and held a fifth one in his hands, holding it under a shower of water droplets. The camera was turned on and set to Playback mode, with the rear LCD screen showing an image, evidently unaffected by the water falling on it.

Nikon’s bright yellow stand attracts a huge crowd, with most of the visitors being eager to get their hands on the new Nikon D7000 digital SLR camera and some of the company’s legendary long telephoto lenses. But while the D7000 is clearly the most popular camera with the press and public alike, visitors also seem happy to try out the Nikon 3100 and the company’s older cameras as well. As to the lenses, there is a small stand sporting cameras equipped with telephoto lenses including the new AF-S DX 55-300mm f/4.5-5.6 VR, 200-400mm f/4G ED VR II and 70-200mm VR II offerings.

The Fujifilm stand at Photokina is buzzing, with the surprise unveiling of the X100 generating a lot of interest amongst the press and public alike. A large section of the Fujifilm booth is dedicated to the X100, with three prototypes on display - we can confirm that the X100 has a 23mm lens in digital terms that is equivalent to a traditional 35mm focal length. The other big attraction was 3D, with the recently announced Finepix W3 gathering large crowds eager to see the improved on-screen 3D effect and the more refined body. We think that Fujifilm could be onto a winner after the false start of the W1, especially now that 3DTV support has grown exponentially this year.

Casio have a couple of key new products - the EX-H20G and EX-ZR10 - which introduce GPS and HDR respectively to the Exilim, although sadly not in the same camera. Casio’s stand at Photokina is almost exclusively dedicated to these two models, with a big gallery of photo art showcasing the HDR effects that the ZR10 can produce in-camera. Other attractions include Casio’s all-action compact range and their projector lineup.

Want to see what the new Casio EX-H20G and EX-ZR10 cameras look like in the flesh?

Here are 20 hands-on photos of the Casio EX-H20G and EX-ZR10 digital compact cameras.