Lomography has announced a 10% discount on everything sold in the Lomography online shop, including cameras, films, accessories and fashion items. All you need to do is enter the voucher code SAVE10 at the checkout. Note that the offer is valid only today.

Website: Lomography Online Shop

The Lomographic Society has announced that three of their most popular Lomography plastic cameras are now available in a Special Gold Edition. The new versions of the Fisheye 2, the Diana F+ and the Diana Mini are available for £89, £99 and £109, respectively.

Lomography has just announced the LomoKino Super 35 movie camera. The LomoKino allows users to capture experimental “Lomographic” movies on 35mm film - a standard roll accommodates 144 “widescreen” movie frames with an exposure area of 24x8.5mm. The hand-cranked movie camera takes approximately 3-4 frames per second, so a roll of standard photographic film yields a 36-48-second movie. “After developing the film, spool it into the specially developed LomoKinoScope and watch your Lomographs moving over and over again,” the company says. The LomoKino can be bought as a standalone product (£65) or in a bundle with the LomoKinoScope viewer, one film canister and a book entitled, “Inventing the Lomokino” (£89).

Click through / scroll down for some sample footage shot with the LomoKino camera.

The new Hasselblad H4X medium-format SLR camera body, which is available to Hasselblad H1/H2/H2F users only, comes with the company’s True Focus technology and supports H System lenses and a variety of digital and film backs. “The H1/H2 series has had a long and distinguished career but the time has come to announce its evolution,” says Chris Russell-Fish, Global Sales and Marketing Director. “We know there are still a substantial number of photographers out there using H1/H2 bodies - and we are offering them an exclusive opportunity now to trade in and upgrade to a very worthy successor - the H4X.” For more information on the Hasselblad H4X, which is priced at €3,995+VAT, head to the website below.

The Lomographic Society has introduced four new La Sardina models in its new Pattern collection. “Domino [pictured] comes in a black and white op art pattern to please lovers of elegant extravaganza,” the company says. “Möbius will entrap you in his purple and yellow web like lines while Quadrat cherishes the prototype of classic patterns: dog’s-tooth check. Cubic is for the ones who love to switch between stripes and diamonds in white, black and red.” Like all La Sardina cameras, the new models take standard 35mm film, come equipped with a 22mm f/8 lens, and allow multiple exposures on a single frame using an indepentdent MX switch.

Lomography has expanded its La Sardina range of 35mm film cameras with the addition of two new models, named ‘Beluga’ and ‘Czar’. These “metal edition” cameras feature gold-tone designs and metallic bodies, and come packaged in a wooden La Sardina box. Each camera is equipped with a matching ‘Fritz the Blitz’ flash, and the scope of delivery also includes a special-edition book entitled ‘The Caviar Diaries’, chronicling the adventures of Lomographer wil6ka as he searches for the origins of caviar through Europe and the Caspian Sea with his La Sardina camera. The cameras cost €149 each and are available from the website below.

Lomography has introduced a new collection of colourful Diana F+ and Diana Mini cameras, hand straps and accessories. The Diana F+ is now available in “Buttercup Yellow” and “True Blue”, while the Diana Mini comes in “Fern Green” and “Twilight Blue”. The camera and flash cases are also available in yellow and green, as well as “Peacock Blue”.

Website: Lomography

On Friday, Lomography will hold a one-day flash sale at both of its Gallery Stores in London. There will be a discount of up to 75% on various items, from the collectable Whitestripes cameras (The Meg Diana F+, pictured, and the Jack Holga) to Lomography London flip-flops and original Russian cameras. “Never in the history of Lomography has there been a day like this, and never will there be again,” the company says. Lomography’s London Gallery Stores are open from 10am till 7pm and located at 117 Commercial Street and 3 Newburgh Street.

Fujifilm has announced a major re-launch of its Instax range of instant cameras and accompanying films. There are four cameras in the range - the Instax Mini 7S, the Instax Mini 25, the Instax Mini 50 and the Instax 210. Each ‘Mini’ camera produces wallet-sized 62mm x 46mm prints while the larger 210 model prints at 62mm x 99mm. The first three cameras capture photos on Instax Mini film, while the Instax 210 uses the wider Instax Wide film. For more information, visit the website below.

Fujifilm Japan has announced the discontinuation of several film products. The decision concerns Fujichrome Sensia III 100 (35mm, both 24- and 36-exposure rolls), Fujichrome T64 (35mm, 36 exposures), Astia 100F (120, 220, 4"x5”, 8"x10” and 4"x5” quickload versions), Velvia 100F (4"x5” quickload type only; note that Velvia 100F is a different emulsion to Velvia 100, which remains in production), Fujicolor Pro 160NC (in 4"x5” and 4"x5” quickload versions) and Fujifilm Neopan SS (35mm, 36 exposures).

Source: Fujifilm Japan

We’ve teamed up with Lomography to bring you a very special deal - 25% off all mail order lab services from www.lomographyuk.com/lomolab! Read on for the full details…

The Lomographic Society has released the La Sardina Deluxe Kit, which contains four La Sardina toy cameras and a flash called “Fritz the Blitz”. Each La Sardina camera in the collection features a wide-angle lens, rewind dial for easy multiple exposures and simple focusing system with two preset distance settings. The La Sardina Deluxe Kit is available through the Lomography Store for €199.

Online backup experts MiMedia have teamed up with Digital Memories to offer customers a combined digitisation-backup service. Customers who enlist Digital Memories to scan photos will have the option to automatically pre-populate a MiMedia account. MiMedia offers 7GB of free storage space to any and all consumers, and Digital Memories customers with media collections larger than 7GB will still receive three months of MiMedia for free, with a discount on conversion.

Lomography is set to launch a Pop Up Store at Selfridges from 1st August. Resembling a “retro ship”, the store will take inspiration from one of Lomography’s newest cameras, La Sardina, .which is based on a humble but beautiful sardine can. Open troughout August, the Lomography Pop Up Store at Selfridges will offer camera workshops where you can borrow a camera and shoot a roll of film for £1, ship’s bell discounts, books,  films, and the full range of analogue cameras in Lomography’s line-up. The store will be located on the ground floor of Selfridges, 40 Duke Street, London W1U 1AT.

Lomography has rolled out the limited-edition Lomo LC-A+ Russia Day film camera and announced a competition. The Lomo LC-A+ Russia Day, whose production run is limited to 2,000 units, is dressed in red leather and equipped with a Minitar 1 32mm f/2.8 lens. The camera comes packaged in a special velvet box with Lomo LC-A+ book, LC-A+ ‘toolkit’ instruction manual, cable release and batteries. Also included is a special Russia Day camera strap, a Russia Day emblem for the camera (5 designs available) and Russia Day emblem with the strap (5 designs available). Coinciding with the launch, Lomography has also announced the Car for A Baby contest - couples who take a romantic photo of themselves during September are in for a chance to win an original Russian scooter. And if on June 12th 2012 a baby comes into your world, Lomography will celebrate this with an additional prize: a Russian family van for your new family! As always, we suggest that you read the terms and conditions before entering the competition.

Fujifilm Professional has announced the winner of its 2011 Student Awards. The title of ‘Fujifilm Student Photographer of the Year 2011’ goes to Celia Maumene of Newcastle College, who has also won £200 worth of Fuji films, a trophy, plus a professional quality portfolio by Genesis Imaging, together with a 20"x16” Clamshell Portfolio box. The printing will be supervised by Genesis Imaging’s creative director, Mark Foxwell, who will mentor Celia for the next twelve months. Celia will also receive a PR package from the promoter of the Awards, WPS Media.

Lomography has launched two new black-and-white emulsions in 35mm format. The Lomography Earl Grey B&W 100, available in a 3-pack, is a finely grained ISO 100/21° speed film, while the Lomography Lady Grey B&W 400, also sold in packs of three, is an ISO 400/27° emulsion for low-light or action photography. Both films are claimed to offer a wide tonal range and high resolution. The Lomography Earl Grey B&W 100 sells for £12.90, while the Lomography Lady Grey B&W 400 is available for £14.90 per 3-pack from the Lomography Online Shop.

Lomography has just introduced the Sprocket Rocket Superpop range. By including the sprocket holes found along the edges of every 35mm film roll, the Sprocket Rocket camera takes pictures with a unique look. Additionally, the Lomography Sprocket Rocket features a reverse gear which allows the photographer to move back and forth between the frames with two convenient scrolling knobs to enable taking multiple exposures on the same frame.  The new SuperPop versions come in flashy neon colours including yellow, green, orange and blue and are priced at £89 .

Lomography has launched a new super wide-angle film camera called La Sardina. Inspired by the design of sardine cans, La Sardina is a point-and-shoot camera equipped with a plastic wide-angle lens shooting regular 24x36mm frames on 35mm film. Initially, there will be four models available: El Capitán, Fischer’s Fritze, Sea Pride and Marathon. All of these come with a 22mm f/8 lens that has an angle of view of 88 degrees. El Capitán and Fisher’s Fritze are also equipped with Fritz the Blitz, Lomography’s newest and most powerful flash, which comes complete with 3 unique distance settings that allow you to regulate the flash output to suit your needs. This flash is also packaged with yellow, red and blue filters. El Capitán and Fisher’s Fritze are priced at £89/€89, while Sea Pride and Marathon can be had for £49/€49 each.

Lomography is now able to offer film processing by mail order, to anywhere in the UK. The LomoLab opened on 11th March and initially offered on-site processing only - today Lomography announced that the lab now offers processing, scanning and printing services to every analogue photographer living in the United Kingdom. Housed in the basement at the Lomography Gallery Store East London, the LomoLab can process and scan 135 and 120 format transparencies and print films. Processing options include C41, E6, cross-processing and traditional black-and-white film development. For more information, check out the website below.