The Sony 400mm F2.8 G Master is the first large aperture super-telephoto prime to join the E-mount line-up. Weighing in at only 2897g, the new FE 400mm F2.8 GM OSS lens provides a level of portability and handheld manoeuvrability that has never before been achieved in a lens of its class. Built to order, the new FE 400mm F2.8 GM OSS will ship in Europe in September 2018, priced at approximately £10,500 / $12,000 US / $16,250 CA.

Manfrotto have announced their 2018 summer giveaway promotion. The Summer promotion starts on the 25th June and will run to the 9th September 2018. The offer spans a range of products and is available from all qualifying Manfrotto dealers in the UK.

The Fantasea-AOI UWL-04F is a new super-wide-angle conversion lens for underwater use. It features a field of view of 160 degrees (when used with a 28mm lens), a magnification of 0.42X and a remarkably short minimal focus distance.

Aurora HDR 2018 is now up to 2x and 4x faster on MacOS and Windows computers and is now compatible with the brand-new Loupedeck+ photo editing console.

The Fantasea Bayonet Mounting System (QRS) allows for quick and easy 1/4-turn installation and removal of wet lenses on the housing lens port and arm.

The H&Y Magnetic Filter Frame system will revolutionise the way you use filters in your photography. This innovative idea does away with the slot design found on traditional filter holders and replaces it with an easy to use, efficient quick-release filter system.

The Diana Instant Square is the world’s first Instax camera with interchangeable lenses and a hot-shoe mount. It's compatible with all of the interchangeable lenses already produced for the Diana F+ — a 110mm telephoto lens, 75 mm glass lens, 20 mm fisheye lens, 38 mm super-wide-angle lens, and a 55 mm wide-angle lens which comes with a close-up attachment.

The Diana Instant Square will launch on Kickstarter on 20th June 2018. For the first 24 hours, you’ll be able to save a huge 35% off the final retail price — that means that you can pick up this brand new camera for just 65 USD!

Rotolight have announced a unique summer promotion with Sony UK. Photographers will receive an award-winning Rotolight NEO 2 – an all in one High Speed Sync (HSS) Flash and continuous on-camera LED, worth £299 - completely free of charge, when they purchase a Sony A9, A7RII, A7RIII or A7SII.

The Detu MAX is a professional grade AI 360° virtual reality (VR) panoramic camera that is equipped with true 3D capabilities. The Kickstarter crowdfunding campaign kicks off on 13 June with a target of USD $20,000 to put the device into mass production. It has an MSRP of $3,599.

Ashampoo Photo Optimizer 7 auto-optimizes photos at the click of a button. Ashampoo Photo Optimizer 7 retails for $19.99.

Adobe have released a preview of Project Rush, a new all-in-one, cross-device video editing app, and new features for the Lightroom CC ecosystem and Lightroom Classic.

The new Loupedeck+ is now compatible with popular photo editing software Skylum Aurora HDR (in addition to Adobe Lightroom Classic CC), and is designed with more functionalities, control and increased customization options.

The Loupedeck+ is available for purchase in the Loupedeck Online Store, B&H Photo and Amazon.com for $229. Loupedeck is also offering a cashback opportunity of $50 for current Loupedeck owners.

Manfrotto is launching three brand new models in its traveller tripod range to satisfy the most demanding outdoor photographers. The flagship Befree GT travel tripod meets the highest expectations of professional photographers who want maximum performance even when they are travelling. The new Befree Advanced range is available from £119.95.

Nikon UK launches its Summer Cashback promotion, offering up to £275/€300 on selected Nikon cameras and NIKKOR lenses. The promotion runs from 15th June 2018 until 31st August 2018.