Fujifilm GFX 50S Review

April 5, 2017 | Mark Goldstein |


The Fujifilm GFX 50S magically offers medium-format image quality in a camera body that's comparable in size and weight to a 35mm full-frame DSLR. Being able to use a camera with such a large sensor both in and out of a studio environment is something of a revelation, with the main reward being superlative image quality and incredible resolution. It's also a very mature product in terms of handling, performance and feature-set - anyone who has used a recent Fujifilm APS-C mirrorless camera will feel instantly at home with the GFX 50S. It might not look or feel quite as good as the Hasselblad X1D, but it outguns its principal rival in every other aspect.

Still image quality is simply outstanding, with seemingly endless detail thanks to the 50 megapixel sensor, huge depth of field that makes it easy to isolate your subject, and excellent noise performance from ISO 100-3200. The two new GF lenses that we tested the GFX 50S with are both excellent performers too, if unsurprisingly pricey, with the 63mm proving to be a great walk-around lens and the 120mm very capable for both macro work and portraiture.

The GFX 50S also impresses when it comes to performance and operation. It almost instantly starts up, and the contrast-based auto-focus system is quick enough to keep up with moving subjects, making the GFX quicker and more versatile than the sloth-like Hasselblad X1D. The clever removable electronic viewfinder and tilting LCD touch screen are both right up to date in terms of their specification, and the user interface is both well laid out and highly configurable, although we did miss having a dedicated exposure compensation dial, as on the X-T2, and some of the buttons are rather too small for their own good.

In summary, the Fujifilm GFX 50S is a very impressive debut in the embryonic medium-format mirrorless camera market, and perhaps more importantly, it's simply a lovely camera to use and one which delivers stellar image quality with the minimum of fuss. Value for money is a difficult to judge - high-end DSLR users may consider it a stretch, while medium-format users will probably see it as a complete bargain - it will certainly be interesting to see how many people from each camp will switch, especially as Fujifilm have succeeded in making the GFX 50S such a tempting proposition... 

4.5 stars

Ratings (out of 5)
Design 4.5
Features 4.5
Ease-of-use 4.5
Image quality 5
Value for money 4